Bushra Mehreen

Portfolio head in Brand marketing (former Regional head khulna at Grameenphone Ltd | ex-research head of gp, S&D, analytics, consume and culture expert. Passionate about public speaking

Bangladesh

About

After pursuing as research veteran for last 12 + years I have challenge myself to take a new turn in career and chose sales! Sales is a strong liver to ensure growth in any business, learning sales will help me to see bigger pictures and at the same time allow me to see how the research insights helped the business

Experience

  • Grameenphone Ltd (7 yrs 2 mos)
    • Head of Core & experience
      Apr 2026 - Present · 4 mos

      After working in BTL marketing, it’s time to explore brand strategy and lead the key portfolio like voice , acquisition, roaming, corporate, retail channel and customer loyalty program.

    • Head of ground level marketing
      Oct 2025 - May 2026 · 8 mos

      After an amazing Sales leadership stint , I have moved to unlock the brand and marketing leadership role in Grameenphone! Joined to work in ground level marketing to ensure brand presence is everywhere!

    • Regional head-Khulna
      Feb 2023 - Nov 2025 · 2 yrs 10 mos

      Took a 360 turn to learn new things!

  • Quantum Consumer Solutions: Insight & Design Strategy (12 yrs 5 mos)
    • Lead
      Jan 2007 - May 2019 · 12 yrs 5 mos

      I work as a project lead for Clientele like Grameenphone, PepsiCO, Hemas, Prothom Alo, AFBL and many more I am actively involved in handling strategic debriefs for several brands and enriching their interaction with consumers. I also provide training to the young team of Quantum and try to pass the passion for Qualitative research which I am in love with!

    • Research Manager
      Apr 2012 - Apr 2014 · 2 yrs 1 mo

    • Associate Manager
      Apr 2009 - Apr 2012 · 3 yrs 1 mo

  • Senior Manager-research at Quantum Consumer Solutions Limited
    Jan 2014 - Feb 2015 · 1 yr 2 mos