John Burr

Applied AI Consultant, Founder CEO, Clinical Associate Professor

Lafayette, Indiana Metropolitan Area

About

A proven track record in strategy, marketing, consulting, and technology management. A balance of academic and pragmatic perspectives. Extensive global experience. Expertise in branding and positioning, business strategy, and strategic marketing. Consulting projects includes clients such as Microsoft, Intel, Wyze, adidas, Bridgestone, Cook Biotech, Griffith Foods, Dow Agro (Corteva), DuPont Tate and Lyle, Elanco, Eli Lilly, Endocyte, and many others from startups to scaled. Teaching areas include operations strategy, competitive dynamics, consulting and strategic management.

Experience

  • Founder CEO at CorpusKey Inc
    Jul 2024 - Present · 2 yrs

    Utilizing AI for change how courses are developed and managed. We make it easy to develop and change course material allowing faculty and Universities greater levels of efficiency and differentiation

  • Clinical Associate Professor at Purdue University Krannert School of Management
    Apr 2007 - Present · 19 yrs 3 mos

    Responsible for Corporate Consulting experiential learning in our Masters program. Other courses included Business and Corporate Strategy, Operations Strategy, Competitive Dynamics and Entrepreneurship

  • Director of Information Technology at e-enterprise center, Purdue University
    Sep 2001 - Apr 2007 · 5 yrs 8 mos

    Lead teams in application development, infrastructure and web development. This involved high data throughput solutions, client specific applications, and web dev. Approximately 40 reports.

  • DuPont (7 yrs 9 mos)
    • Business Manager
      Jan 2000 - Sep 2001 · 1 yr 9 mos

      Launched and managed DuPont IntegriS, a services business for DuPont Surfaces providing complete installed packages for commercial construction • Managed and lead business and marketing strategy for IntegriS including P&L responsibility • Increased revenue by $2 million first year while increasing variable margin by 9% • Developed national supply, fabrication, project management and installation network • Implemented and assisted in the development of web based tools for project management, pricing and opportunity tracking

    • Marketing Manager
      Oct 1997 - Jan 2000 · 2 yrs 4 mos

      Corian (R) Commercial Marketing Manager

    • Marketing and Strategy Consultant
      Jan 1994 - Oct 1997 · 3 yrs 10 mos

      Assist multiple SBU's and product lines with a variety of marketing and strategy issues. This was predominantly new market and new geography entry.