Istanbul, Türkiye
• Developing brand strategies (brand purpose & positioning) • Developing communication strategies & creative briefs • Understanding consumer insights & behaviours & Interpreting category and consumer trends • Monitoring and analyzing brand performance; interpreting data & reports • Creating and Developing Consumer Journey Mapping & creative workshops • Case study writing for Effie
Strategic planning for brands; Present: Migros, Migros Hemen, Anadolu Efes, Beymen, Ford, Coca-Cola Company, Şölen, Biscolata, Luppo, Boombastic, New Business. Past: Opet, Hayat Su, Aktif Bank, Odeabank, Opel, AvivaSA. Pitches: Part of the winner team of İş Bankası pitch. Part of the winner team of Şölen and Biscolata pitch. Part of the winner team of Anadolu Efes pitch. Part of the winner team of Cappy pitch.
• Strategic Planning, Research Curation and Creative Briefing for: Mercedes-Benz (Light Commercial Vehicles, Passenger Cars), Nutella, Erikli, Tropicana, Superfresh, Ruffles, Kinder Milk Slice, Kinder Pingui, Divarese, Emotion Parfüm (Evyap), Canbebe, Vitra. • Curated Brand Building and Workshops for Erikli, Nutella, Tropicana. • Worked for the pitches of two brands, a chain of supermarkets / food & grocery retailer and a construction company.
Responsible for AlbarakaTürk, AnadoluJet, BiP, Greenpeace, Hotpoint, İddaa, L’orealParis, Miles&Smiles, PınarKido, Superonline, VolkswagenTicari, YönderOkulları, Florence Nightingale.