Istanbul, Türkiye
As the Data Analytics Division Head, I lead the end-to-end analytics function for the merchant domain, covering both business and product sides. I shape data strategy and turn complex data into actionable insights that drive merchant growth, product improvement, and better decision-making. I collaborate with cross-functional and global teams to scale data-driven capabilities across the organization.
• Leading the merchant analytics domain within the Technology organization, covering both merchant business and merchant product analytics, supporting merchant performance and growth across the platform • Building analytical frameworks for merchant segmentation, performance tiers and growth prioritization, guiding strategic decisions across the merchant ecosystem • Driving advanced analytics, machine learning initiatives and scalable reporting solutions to better understand merchant behavior and platform performance • Partnering closely with product, engineering and business teams to translate complex data into actionable insights that inform strategic decisions
• Led analytics initiatives focused on merchant performance, marketplace growth and commercial strategy • Developed analytical models and reporting frameworks used to monitor traffic, conversion, sales performance and merchant productivity • Delivered deep-dive analyses to support category growth strategies and merchant development initiatives • Partnered with commercial teams to translate analytical insights into operational and strategic actions
• Managed analytics projects supporting marketplace performance monitoring and business decision making • Built dashboards and analytical frameworks to track merchant performance and marketplace dynamics • Delivered ad-hoc analyses and insights for cross-functional teams