Kagithane, Istanbul, Türkiye
A marketing professional who is experienced in different positions at companies working on retail, payment, e-commerce, and telco. Skilled in business planning, marketing, and digital strategy with a customer-centric approach. Being empowered to bring solutions, performance-driven with fast pace, taking smart risk for continuous change, having a growth mindset to learn opportunities with endless curiosity. Building partnerships and the ability to collaborate with the different types of personalities inside and outside the organization.
Acting as a catalyst in creating higher value in all marketing activities carried out to increase the level of loyalty and satisfaction of existing customers and the acquisition of new customers in the light of primary and secondary data. • Defining and framing customer growth plans by looking for areas of deficiency, which are opportunities for growth, and improving the growth metrics. • Responsible from customer growth, acquisition, activation with the blend of skills of marketing, research, and product development. • Looking for opportunities for customer growth along digital channels. • Learning how improvements resonate in consumers by designing and conducting experiments. • Responsible from loyalty program, wallet products to retain customers
• Own digital projects (e.g. web and app) from beginning to end — from gathering of requirements, design and development, to testing, launch, and support • Ability to juggle multiple priorities among the brands that BKM has (e.g. BKM, BKM Express TROY, Temassizode.com, Bilgigüvende.com) and to make own program decisions. • Executing digital strategies across multiple, integrated channels including web, app, paid search, paid social, and display remarketing • Experienced with a marketing technology stack including CRM, marketing automation, social, and paid media platforms. • Drives targeting and customer segmentation to personalize digital campaigns. • Measure the effectiveness of various marketing campaigns and channels, and lead optimization efforts by partnering with relevant teams and agencies. • Drives and makes recommendations to more effectively engage customers and improve their experience through digital channels (e.g. content, cadence, frequency, etc) • Contributes and influences the digital transformation and innovation roadmap for digital channel technologies, functionality, and platforms to deliver business objectives and strategies depending on the product needs. (customer acquisition, retention or engagement) • Partner with marketing managers, product managers, marketing communication team and related agencies and technology suppliers to success cross-functional team goals through digital platforms • Build multi-channel marketing strategies—online, social, offline etc.
• Responsible for the whole P&L of roaming products. • Create penetration strategies to increase active customers and their service usage levels. • Launch new roaming products by taking into consideration of customer needs, connection cost, country visits, other risks, and opportunities. • Revitalize the feature of the existing product by tracking insights and intentions from NPS verbatim and roaming usage details. • Strengthen Vodafone’s “future readiness” claim by initiating digital roaming projects and POCs with design thinking methodology. • Working closely with segment, IT, Omnichannel management, BI, Big Data, Roaming Operations, Customer Care and Financial Decision teams to create synergy for the sake of agility and speed. • Organize regular meetings with roaming core team to distribute accountability. • Prepare monthly CEO reports to display the actual numbers and yearly budget forecasts. • Understand competitive landscape, getting prepare for the next actions accordingly. • Evaluate pricing strategy for roaming products and initiate bill shock management programme regarding seamless customer experience without no surprise on the bill. • Negotiate Vodafone Turkey’s roaming KPIs with Vodafone Group, and managing group projects with Vodafone Roaming Services and head office.
• Responsible for marketing plans and campaign automation. (online & offline) • Develop marketing strategies to drive sustainable retention improvement and increase lifetime value. • Perform digital marketing by managing the customer’s order and basket data and actions into website and app in order to turn into actions regarding customer lifecycle. • Analyse and optimize marketing campaigns’ rule sets in a timely and quality manner. • Redesign all user segments to create dynamic customer flags to feed digital marketing and online campaigns. • Create marketing communication for customer acquisition and retention regarding consumer insights and habits. • Design and implementing different types of CRM Activities: E-Mails, Push Notifications. • Supporting and influencing various teams with NPS analyses, user insights and communication strategies. • Work closely with BI team to deep dive customer insights to identify needed actions to increase customer retention and prevent churn. • Prepare reports and dashboards: conversion analyses, activeness, cohort analyses, user retention and predictive analyses. • Manage 3rd party relations and agencies for marketing research and customer engagement projects.