Şişli, Istanbul, Türkiye
Marketing leader focused on shaping fintech brands that solve real-world challenges and scale with purpose. Currently driving growth across Tahsildar, Norma, and Pionr — fintech platforms redefining how businesses collect payments, access credit, and unlock growth through embedded finance. I build marketing strategies that go beyond campaigns: blending product thinking with brand storytelling to make complex financial tools feel simple, valuable, and human. Curiosity, clarity, and conviction guide my work — because even the most technical product deserves a narrative that engages, empowers, and inspires.
As the Chief Marketing Officer at Pionr, I have the incredible opportunity to lead the marketing and communication strategies for our ventures in fintech, digital banking, and beyond. Under the Pionr umbrella, I am privileged to direct fintechs such as Norma, Tahsildar, and other ventures to come, shaping their growth journeys, leading their marketing strategies. Moreover, I am also proud to lead the talented team at Pionr Creative Studio, where we are gearing up to launch innovative fintech brands that will make waves in the industry. It's an honor to be at the helm of our creative endeavors and drive forward the vision of our upcoming projects.
Hedef Holding has been one of Turkey’s leading investment groups since its establishment in 1996. Hedef Holding has a wide business network that uses its experience and know-how to discover the right investments at the right time. It makes direct or indirect investments in many areas, primarily in finance and technology. As the marketing and communications department; mission is to invent, build, and scale industry-disrupting strategies of Hedef Holding and related companies. Skyalp and its fintech ventures on mobile app strategies, growth funnel and creative worlds to built from scratch, such as @napolyon @duude, on B2B business marcom; Hedef Portföy, Hedef Girişim, Hub VC, Startup Burada and other ventures to come.
Aktif Ventures is the corporate innovation and digital business-building arm of Aktif Bank. Aktif Ventures is a fintech venture builder, based on BAAS mindset. My role is to direct entire marketing and communications efforts of Aktif Ventures and its ventures; Apilion, BAAS platform, mobileapp @Rayd, #digital banking fintech app Roket and VC brand Mindvest.
• Leading the entire marketing communication strategies and activities of multiple brands • Managing and monitoring the efficient use of the marketing communications budget • Performing communication campaigns for multiple brands to raise brand awareness (TVC, radio, digital and social media, printed media, outdoor and etc), communication strategies and media planning, including development of ATL and BTL materials, • Recommending, implementing and maintaining digital and social media strategy of the brands • Content and channel management of entire brand digital assets, social media channels, websites and other platforms. • Manage and optimize digital performance channels including paid search, display, re-marketing, social media, and affiliates; review agency reports and running internal reports to monitor performance and seek improvement opportunities. • Analyzing market researches & track reports, transforming the outcomes into strategies &actions. • Coordination of events & sponsorships and corporate communication activities.