Kadikoy, Istanbul, Türkiye
Offering 15 years of experience as Communication Professional and Co-owner a manufacturing company with over 50 employees. Relationship management experience from the ground up to C level. Seeking a challenging and impactful opportunity that will enable me to contribute to the organization through my communications and management skills, knowledge and experience. Key strengths: Business Management, Team Management and Leadership, Budgeting & Forecasting, Corporate Communications, Event Management, Trade Marketing
MEA Region- Tissue & Adult Care Category Papia/Familia/ Teno Brands •Leading the global strategy and marketing plans for the Tissue and Adult Care businesses in Middle East and Africa Region •Developing and implementing country-specific brand strategies •Leading an in-depth understanding of local insights of the countries and the consumer purchasing behavior against relevant product categories to define clear applicable actions for various channels and tracking consumer touch points •Category performance to optimize and differentiate product portfolio sold in different areas, managing new product development projects •Developing the long-term strategic planning process to achieve the optimal •Setting of country-specific targets with respect to volumes, P&L, investments and the global activity plan •Creating the most effective communication, advertising, and media strategies and creating country driven digital campaign
EEA Region/ Baby Care Category Molfix/Bebem/Goodcare Responsible of baby care category (Molfix) for Eurasia & America region. Analyzing & evaluating potential markets for baby care category Determining the brand strategy and product innovation calendar of responsible countries for the upcoming 5 years. Responsible for digital strategy for Molfix baby diaper brand. Implementation of the brand strategy through communication in responsible countries Shooting TVCs and creating marketing tools inline with the marketing strategy. Follow up and analyze the market research & insight projects. Examining the country performances and oversee relevant actions.
Lead projects to develop marketing campaigns, brand collateral, and long-term strategies • Managing agencies ( BTL, Media buying, Digital, PR) • Manage brand resources and processes to enable consistent brand delivery • Track and measure the effectiveness of marketing efforts and strategies • Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet organization-wide strategic goals • Work closely with CMO to support the organization’s growth by developing content marketing • Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities • Investigate and foster engagement with new stakeholders • Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels • Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis • Work with other members of the MarCom team to organize ABET’s presence in external functions and outreach campaigns. Create and supply marketing collateral, merchandise and promotion collateral to each event, measuring and evaluating impact on recruitment and brand awareness • Collaborate in creating and executing launch plans for new products: Leads branding, positioning, naming and messaging of new • Collaborate in activities such as forecasting, branding, product positioning, creative concepts, collateral creation and packaging • Develop ideas that will bring the strategic concept alive in all media channels • Support the communication planning team and help to develop media strategy in line with the overarching communication strategy while demonstrating creativity, innovation
• Planing, implementing, and executing successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) • Developing products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies • Leading the strategy, planning, delivery and in-life optimization of a product • Setting brand planning calendar, coordinating cross-functional activities, and ensuring timely completion of all deliverables • Leading the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles • Utilizing category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives • Representing the company and providing support as needed at various trade shows and conventions • Planning and executing all events and promotions within fan communities • Providing reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs. • Monitoring product catalog compliance and testing reports • Performing other duties as necessary to support the objectives of division and company • Analysing product's budget/target/LFL/YTD and acting if needed • Managing agencies ( BTL, Media buying, Digital, PR) • Identify and prioritize product groups/categories that will contribute to sales expectations • Contribute to the overall brand development strategy starting from R&D processes • Perform cost analysis and benchmarking activities • Play a key role in buying, sourcing and manufacturing processes related with the brand
• Managing overall business activities of the manufacturing operations • Planning, directing, and coordinating the manufacturing of products • Monitoring all dimensions of factory performance, and lead activities needed to achieve manufacturing targets • Prepare forecasts and analyses of data, including labor, scrap, production efficiency, cost reductions and quality of the product. • Managing financials, capital identification, revenue, financial turnover and control of overhead expenses • Manage recruiting, staffing and training of +40 employees • Lead organizational health and security program • Manage employee relations, compensations and benefits administration