Istanbul, Istanbul, Türkiye
A solutions-focused business development and marketing leader with a proven track record of driving corporate growth through aggressive marketing initiatives, strategic partnerships, and successful global product launches. Expert in establishing brand awareness, implementing innovative market penetration tactics, and capturing a sharp competitive edge in fast-evolving sectors. Armed with deep business acumen and a vision for maximizing resources, I excel at turning strategic marketing plans into sustainable revenue growth and expanded market share.
As a CRM and Business Development Manager, he specializes in designing, implementing, and testing CRM systems and integration models to enhance customer loyalty infrastructure. He has successfully built a Knowledge Bank of effective loyalty program strategies through continuous evaluation and improvement, achieving participation targets to retain subscribers across all value segments. His expertise includes analyzing data to shape business development and marketing campaigns, leading CRM initiatives, and overseeing their execution. Serving as a liaison between IT and CRM teams, he has facilitated seamless CRM system implementation and effectively collaborated with stakeholders to keep them informed about data management initiatives. At Sebit, he played a critical role in driving business growth by generating revenue from e-learning and software solutions while identifying and collaborating with new business partners to develop innovative projects. He excelled in managing strategic customer relationships and fostering partnerships that evolved into strong collaboration platforms. Through impactful presentations and meetings, both locally and internationally, he strengthened relationships with clients and partners. Additionally, he managed the relationship dynamics with the parent company, Türk Telekom, ensuring clear communication and alignment of objectives. By effectively analyzing insights from clients and partners, he identified new opportunities and introduced innovative, engaging, and market-relevant solutions while staying attuned to technological trends. With strategic thinking, strong communication skills, and a goal-oriented approach, he consistently demonstrated exceptional leadership in sales and business development processes.
Developed and executed communication strategies to attract and retain corporate clients. Managed project-focused back-office operations and unit heads. Directed marketing initiatives tailored to client needs. Created project proposals, presentations, and budgets in line with strategic objectives. Oversaw setup and development processes, including technical designs, supplier coordination, and user acceptance testing. Supervised operations spanning BTL marketing, call centers, logistics, and tech solutions. Notable Projects: BP Club, Turkey BP Propane Gas Undisclosed Petroleum Company
- Responsible for overseeing marketing activities and operations of the Vodafone telesales organization. - Manage two call centers, one private sales channel, and the back office department. - Maintain and develop relationships with B2B customers. - Provide strategic direction and leadership for the Contact Center to achieve operational and financial objectives. - Offer strategic input on operational issues impacting the business, including yield rate strategies, labor standards, customer service concerns, strategic continuous improvement opportunities, evaluation of potential alliances or partnerships, and enterprise-wide purchasing opportunities. - Oversee Human Resources responsibilities for assigned areas; cultivate a work environment that promotes client service, teamwork, performance feedback, individual recognition, mutual respect, and team member satisfaction. - Assist in the ownership of Contact Center functions, including short- and long-term planning as well as day-to-day operations. - Manage, train, coach, recognize, and mentor teams to meet and exceed all department key performance indicators. - Ensure quality hiring, training, and succession planning processes. - Establish a call center in Ukraine for the mobile operator LIFE and reside in Ukraine for one year. - Build and maintain relationships with all telecom operators and banks.
Lead and manage a high-performing team of Data Specialists and Analysts with diverse levels of experience. Possess a deep understanding of Convercent's customers, software, and services. Ensure the accuracy of data and deliverables from reporting employees through comprehensive policies and processes. Develop and implement comprehensive strategies that transform data into business insights for decision-making and strategic planning at high levels within Akbank's customer base. Utilize advanced data modeling and analysis techniques to uncover insights that guide strategic decisions and reveal optimization opportunities. Provide direction and build a cohesive team, making informed hiring decisions and determining where each analyst's skills will be most productive for the organization. Collaborate closely with Product Management to align on strategies, resource allocation, and account opportunities, including identifying risks and opportunities.
Correctly and appropriately apply proprietary analytic models. Update analytic models to ensure accuracy and relevance. Question data to generate hypotheses that might explain modeled outputs. Collaborate with clients and client service teams on strategic analysis planning. Ensure timely deliveries, maintain high quality of work, and ensure clarity in communication. Understand and adhere to protocols and standard operating procedures as a means for providing historical records of work, minimizing errors, and increasing production efficiencies. Apply critical thinking to quickly identify and resolve data issues. Research and develop analytic techniques to address custom business objectives.