Istanbul, Türkiye
With over 6 years of experience across sales&marketing, e‑commerce, and channel & category management, I bring strong expertise in negotiation, commercial growth, data analytics, and digital media & marketing. I manage key e‑commerce accounts by owning end‑to‑end commercial performance, covering Joint Business Planning, pricing and promotion strategy, campaign execution, ROI optimization, as well as logistics coordination, team collaboration, and commercial negotiations. I work closely with internal and external stakeholders to ensure sustainable growth, operational excellence, and profitable scaling. My approach is strongly data‑driven and AI‑supported, enabling effective decision‑making across; *Sales & ROAS analysis *Pricing, promotion & investment effectiveness *Basket, category & consumer analytics *Demand forecasting, stock & logistics optimization Key Focus Areas ✔ Commercial growth, profitability & negotiation ✔ Ecom & channel strategy ✔ Pricing, promotion & digital media effectiveness ✔ AI‑driven analytics, forecasting & decision making ✔ Logistics coordination & operational efficiency ✔ Strong cross‑functional & team collaboration
*Drive sales targets and manage the annual budget for key B2B & B2C & Q-Com customers, aligning with corporate profitability goals. *Develop and implement Joint Business Plans (E-JBPs) and promotional campaigns to boost brand visibility and sales performance. *Optimize online placements and enhance rich content to deliver superior consumer experiences, improving product ratings and reviews. *Collaborate closely with digital marketing teams to execute targeted social media strategies, maximizing reach and engagement. *Lead CRM initiatives, focusing on customer retention and satisfaction through data-driven marketing efforts. *Monitor and manage customer stock levels to ensure availability and optimize inventory turnover. *Oversee the preparation and execution of annual budget plans, aligning with both customer and company objectives. *Identify emerging e-commerce trends and opportunities, translating them into actionable strategies for business growth. *Manage the online launch processes, ensuring timely and impactful product rollouts. *Plan and execute cross-category campaigns based on in-depth basket analysis, driving market share and seller share targets. *Evaluate and optimize campaign performance, focusing on ROAS and other key metrics to maximize marketing ROI.
Electronic Category -Ensuring that relevant category meets and exceeds monthly/quarterly/annual sales and profitability targets -Taking quick action in the light of reporting and data from reports -Developing and maintaining fruitful relations with vendors in line with company policy and commercial objectives -Creating, executing and reporting product campaigns -Forecasting for campaign processes and sales -Acting as a bridge between the vendors and corporate functions to ensure smooth operations in terms of logistics, stock optimization and customer services -Continuously searching for new vendors, products and sub-categories to further develop the business and increase customer satisfaction -Contributing to technological developments such as menu display and catalog system -Following up the positioning & performance of relevant products on our website to take relevant actions in a proactive manner -Conducting competitor analysis & market research studies to present the optimum pricing options for our customers -Raising key accounts' potential by making sales forecasting -Keeping up with trending topics and current competitors in the industry
-Leding to the integration of products from the Spain & Germany market into the Turkey market. -Managing all product processes from facilities to end-users. (Product features, customer needs, marketing, pricing, benchmarking, etc..) -Organized pricing and bidding processes for large-scale housing projects -Led by all stages of the SAP system. (cmd of MM and VK) -Created marketing campaigns such as product launch, catalog, and influencer&affiliate marketing. -Forecasting for monthly/annually sales -Reporting direct to manager for benchmark analysis.
Networktube is the business platform on Youtube and Linkedin. Our aim is to create value with people who is the master in own field, mostly they are C level of powerful companies. We do interview with them then to merge their valuable idea and experiences from them to people who want to improve their career.
-Led the accommodation and organization processes of large companies. -Coordinated sales and proposal preparation processes. -Persuaded special customers by showed around the hotel and meeting room facilities when if it's necessary