Istanbul, Türkiye
● Producing reports on Customer Relations Operations, Marketing Activities and Key Performance Indicators ● Setting data-driven strategies for Marketing, Sales and Operational Teams ● Analysing database to determine key touch points and optimize conversions ● Integrating all channels into HubSpot for a seamless operational funnel ● Designing workflows for automated marketing campaigns ● Building and optimizing pipelines for sales teams
● Launched the website and blog pages from scratch by using Hubspot CMS ● Created lead generation channels by forms, chatbots and pop-ups ● Integrated paid marketing channels to Hubspot for a seamless marketing to sales funnel ● Designed worklflows for automated email marketing and lead assignment structures ● Build deal&ticket pipelines for sales and production teams ● Monitored marketing campaign performances via cross-platform reports ● Set data-driven strategies for Marketing and Sales teams ● Created customized Jira boards for business teams
● Oversaw various paid marketing campaigns of Google Ads, Facebook Business and Twitter Ads ● Closely monitored customer journey via cross-integrations between Hubspot, Facebook and Google tools ● Produced and submitted weekly reports outlining progress against KPI objectives ● Collaborated cross-functionally with sales, engineering and product management teams in a global scale to accomplish shared goals ● Built marketing and sales automation workflows for customized email campaigns and optimization goals ● Launched web pages with Hubspot CMS tools and tracked/optimized performances via Analytics tools ● Promoted new products via on page and off page campaigns