Zaandam, North Holland, Netherlands
Social media and account management professional with over 9 years of experience in driving impactful brand growth through strategic content creation and marketing initiatives. Proven track record of enhancing brand visibility and engagement across various industries, from pharmaceuticals to entertainment, including achieving a 25k follower increase within three months and boosting content reach to over 500k. Successfully led influencer marketing campaigns that resulted in millions of impressions and increased brand loyalty. Expert in managing high-profile social media accounts, developing targeted strategies that consistently deliver measurable results. Skilled in leading cross-functional teams and collaborating with globally recognized companies to elevate brand identity and maximize ROI.
Positioned as Social Media Specialist at Muhabbet CPC, an advertising services company located in Istanbul with nearly 100 employees servicing to well-known Turkish and global brands. Took responsibility of overall brand marketing as a Team Leader since the brand was established a month prior to recruitment, as well as managed accounts such as below servicing in pharmaceutical, decorations and lottery industries. Led weekly status meetings and managed a team consisting of a Junior Account Specialist, Junior Social Media Specialist, Copywriter and Art Director. Oversaw the approval process for all projects, ensuring alignment with brand guidelines and content production standards. ● Abdi Ibrahim, Lipozone: Abdi Ibrahim is one of the largest pharmaceutical companies in Türkiye and contracted with Muhabbet CPC for their product, Lipozone which is a supplement. ● San Deco: San Deco is a local paint and decoration company. ● Milli Piyango: Milli Piyango is the one and only lottery company in Türkiye with web and mobile applications.
Worked as Community and Account Manager at Red & Grey Agency, an advertising services company located in Istanbul with nearly 50 employees servicing to the most popular brands in Türkiye. Acted as the assigned Account Manager for BKM brand, the market leading events company in Türkiye. Conceptualized and produced engaging, unique and compelling content for BKM’s Instagram and TikTok accounts, established and maintained strong relationship with the client, provided financial insights and recommendations to the client to optimize their marketing budgets. Additionally, attended all events of the client, captured live & editable assets, edited and prepared contents to distribute on the social media platforms. ● Created the accounts from scratch and gained 25k followers, an average of 50k video views and 500k reach in only 3 months.
Acted as Senior Account Executive at MPR Communications, which is a communications consultancy company servicing to the industry leading companies in Türkiye. Worked closely with all appointed clients and provided press release creation and distribution, crisis communication strategy management, leadership communication strategy management and press conference organization while also acting as a liaison between the client and media channels. ● McDonald’s: Managed a project for McDonald’s which resulted over 100K application downloads and 10M content views. The project was an offline execution – digital outcome influencer collaboration project consisting of 20 major and 40 small to medium categorized influencers that has been received McCoins and shared their shopping experience with these McCoins. ● Konya Şeker: Turkish major FMCG brand. Responsibilities were communications strategies and crisis communication along with general consultancy for the brand. ● Total Energies: Total Energies is a global integrated energy company. Managed the heavy oil category. Created an advertisement project aimed to heavy oil users (truck drivers) via a radio channel preferred by the truck drivers. This advertisement in a single show of the radio channel resulted 150% increase in sales. ● MacFit: MacFit is market leading gym brand and managed their leadership communications strategy along with press conference organizations.
Served as Junior Brand Strategist at Markam Consultancy, a branding consultancy agency, after initially joining as an intern. Engaged directly with clients, conducted competitor analysis and market research, and prepared strategic and creative presentations. Provided briefs to research companies like GFK and Nielsen, analyzed research findings, and compiled comprehensive reports. ● Goldmaster: A mid-segment local home appliances manufacturer. Managed the rebranding process, focusing on the hero product in the vacuum cleaner category, leading to an 8% market share increase within four months. Developed a new corporate identity with the design team, repositioning the brand as youthful and expert. Proposed & launched a student-targeted affordable filter coffee maker, dominating the market. ● Audio Electronics: A local manufacturer of smart home and intercom systems, market leader in intercom and push-to-talk devices. Developed a six-month marketing plan to increase brand awareness in new smart home product lines and rebranded the corporate identity. ● DENIB (Denizli Exporters Association): A trade association representing towel and textile manufacturers in Denizli. Managed sponsorship processes for Euro League and WTA events, enhancing brand visibility. Conducted research and coordinated participation in global trade fairs, including preparing presentations and identifying POP materials. Led the World Towel Day project, organizing semi-marathons in Denizli and Russia to promote Turkish towels globally.