Istanbul, Türkiye
I turn CRM and marketing operations into structured, measurable systems that actually work. Over the past 3 years, I worked as a consultant on SAP Sales & Marketing Cloud and Salesforce projects for brands like Anadolu Efes, ISUZU, and Philip Morris, covering everything from requirements gathering and customer journey design to UAT and go-live. My background sits at the intersection of business analysis and marketing ops: I translate what marketing and sales teams actually need into functional CRM processes, and I work with technical teams to make sure those processes get built and adopted correctly. I'm comfortable in both B2B and B2C environments and have worked across automotive, FMCG, and chemicals industries.
Delivered Salesforce-based CRM and marketing operations projects for Philip Morris, translating complex business requirements into functional solutions across marketing and sales workflows. • Redesigned customer segmentation logic and journey structures, enabling more targeted campaign execution and reducing manual steps in day-to-day marketing operations. • Converted marketing and sales team needs into structured functional specifications, aligning technical delivery with business expectations and minimizing rework cycles. • Identified operational gaps in CRM processes through market and workflow analysis, producing actionable recommendations that directly shaped campaign planning decisions. • Drove cross-functional alignment across marketing, data, and development teams to deliver CRM enhancements on schedule and within project scope. • Supported UAT processes and go-live coordination, ensuring smooth platform adoption across business units.
Delivered end-to-end SAP Sales & Marketing Cloud implementations for enterprise brands including Anadolu Efes, ISUZU, DÖHLER, Anadolu Motor, and Yiğitoğlu Kimya across automotive, FMCG, and chemicals industries. • Restructured customer journey architectures and marketing workflows, enabling data-driven targeting across both B2B and B2C commercial environments. • Translated marketing and sales business requirements into functional SAP CX specifications, reducing misalignment between stakeholder expectations and technical delivery outcomes. • Optimized lead management and sales pipeline processes, improving lifecycle visibility and supporting faster commercial decision-making for enterprise clients. • Managed full project lifecycles from scoping and requirements gathering through UAT, go-live, and post-launch stabilization across multiple simultaneous client engagements. • Analyzed campaign performance and customer behavior data to surface actionable insights, directly informing segmentation strategies and targeted communication planning. • Acted as primary liaison between client business teams and technical developers, ensuring CRM solutions were adopted effectively and aligned with operational realities. • Contributed to SAP Sales Cloud rollout for Anadolu ISUZU's export organizations, enabling 360-degree customer visibility and distributor-centered order management at scale. • Delivered onboarding workshops and training sessions that accelerated platform adoption and reduced client dependency on external support post-implementation. • Maintained structured project governance from initiation through hypercare, ensuring consistent delivery quality across all client engagements.
Summer Internship about manufacturing.
Work-Travel Student Program