Burak AKALIN

HR Director | Scaling Multi-Site Organizations | Org Design, Governance & Performance | Driving Cost, Efficiency & Revenue Impact

Istanbul, Türkiye

About

I’m Burak - senior HR leader who pairs sharp business insight with practical HR tech to keep organisations lean, agile, and engaging. Across corporate and scale-up settings in the UK and Turkey, I’ve built and led HR teams that support transformation, culture, and performance. Expertise: -Organisational Design & Development – shaping structures that fit strategy -Reward & Strategic Performance Management – linking contribution to results -Leadership Development – lifting capability and engagement at every level -Talent Acquisition & Engagement – attracting and retaining the right people -Process Design & Implementation – simplifying workflows, automating where it matters, and tracking impact -Job Evaluation & Grading – bringing clarity and fairness to pay decisions -Senior HR Business Partnering across complex, matrix organisations, backed by data-led insight I’m energised by roles where HR is expected to add measurable value and keen to help build future-ready teams that do their best work.

Experience

  • Human Resources Director at Dünyagöz Hastaneler Grubu
    Sep 2025 - Present · 10 mos

    Leading HR transformation for a 22-branch healthcare group of ~2,000 employees (400 HQ, 100 call center), working directly with the CEO and executive team to redesign organization, governance, and workforce execution. Owning the end-to-end HR agenda across all locations, including organizational design, recruitment, performance management, and workforce governance. +Re-architected organizational structures, roles, and reporting lines across hospitals and HQ; personally led implementation and transition on the ground. +Built and operationalized governance, approval hierarchies, and decision frameworks; embedded them into daily management routines and approval flows. +Standardized HR processes across all locations, directly driving adoption with managers and ensuring execution discipline in the field. +Designed and implemented KPI and performance frameworks; actively tracked outputs and intervened to improve performance. +Established workforce planning and people analytics dashboards; used data hands-on to challenge decisions and optimize headcount, overtime, and cost structures. +Led a fully in-house recruitment model, personally overseeing critical hires and offer decisions; reduced time-to-hire by 30%. +Managed offer strategy through acceptance/decline tracking, delivering ~15% cost efficiency. +Launched Internal Job Posting (IJP) and actively drove internal placements for key roles. +Designed and implemented sales-driven incentive models and spot award structures for call center teams; worked directly with operations to drive behavior change and improve conversion performance. +Enabled conversion uplift through flexible, demand-based agent ramp-ups aligned with revenue needs. +Delivered ~10% efficiency gains by simplifying workflows and eliminating operational bottlenecks. +Built and embedded HR policies, approval mechanisms, and workflow-based processes into daily operations, ensuring control, traceability, and auditability.

  • Founder | Executive Coach | HR Consultant at HR Positive Coaching & Consulting Limited
    Apr 2016 - Present · 10 yrs 3 mos

    + Founded and led a boutique coaching and consulting firm offering leadership development, transition support, and personalized HR advisory. + Served C-level professionals navigating role exits and new beginnings. + Co-Active coaching leaders, focusing on development and performance. + Partnered with organizations to provide career coaching, cultural transformation, and talent transition strategies. + Built the foundation and vision that would evolve into ChapterX.

  • Co-Founder & Managing Partner at ChapterX Coaching and Advisory
    Apr 2025 - Present · 1 yr 3 mos

    + Co-founded ChapterX to guide leaders/organizations through critical change and transformation (including acquisition processes) via personalized transition coaching, ethical and strategic separation design, and strategic career repositioning. + Developed and led high-impact executive programs focused on fostering leadership resilience, facilitating legacy planning, and guiding career reinvention, aligning with company & HR priorities and business objectives. + Designed ethical offboarding frameworks for corporate clients, honoring the contributions and dignity of departing employees, while protecting employer reputation and fostering continued employee engagement. + Built a comprehensive support ecosystem - integrating legal, psychological, and peer mentoring tools to facilitate truly holistic transition journeys for individuals and teams.

  • Human Resources Director at Packaging Source
    Jan 2023 - Mar 2025 · 2 yrs 3 mos

    + Provided strategic HR leadership, overseeing all HR functions. + Led annual compensation reviews and ensured competitive compensation structures aligned with business objectives. + Managed HR operations, reported HR business results to leadership, and drove HR effectiveness initiatives. + Oversaw employee relations, including objective investigations, sensitive ER issues, and risk assessments. + Ensured full compliance with local employment laws and regulations. + Cultivated a positive culture through employee engagement programs.

  • HR Consultant - Talent Acquisition at Trendyol Group
    Feb 2021 - Sep 2022 · 1 yr 8 mos

    + Supported fast-growing e-commerce leader (Turkey/MENA, 2000+ employees, Alibaba partner) with talent acquisition and strategic recruitment during significant YOY growth. + Helped build and support HR programs & policies for rapid expansion in a high-growth organization. + Focused on attracting and securing the right talent for demanding business needs.