Istanbul, Türkiye
As a seasoned executive operating at the intersection of Digital Transformation, AI, and Commercial Growth, I specialize in building scalable digital ecosystems that drive tangible business results. My career is defined by a singular focus: taking complex challenges and establishing robust, data-driven structures from the ground up. With a strong engineering foundation and strategic marketing vision, I oversee Group-level Digital Technologies and AI initiatives, fostering an organizational culture of innovation. I have successfully orchestrated the end-to-end establishment of E-commerce and CRM infrastructures across diverse industries, transforming traditional operations into agile, customer-centric powerhouses. Core Executive Impact: Scale: Architected and managed massive customer databases reaching 50 million users across Turkey & MENA. Growth: Championed Data-Driven Sales strategies that elevated CRM contribution to total sales to 30%. Innovation: Leading the adoption of Artificial Intelligence and advanced analytics to future-proof business models. I am passionate about bridging the gap between data and human experience, ensuring that every digital touchpoint serves both the customer and the bottom line.
As a dedicated Product Owner, spearheading the management of product backlog and fostering seamless communication and coordination. Driving the implementation of agile methodologies, including daily stand-up meetings, reviews, planning sessions, and retrospectives, to ensure efficient project execution. Leading end-to-end Data Warehouse (DWH) user acceptance tests, proactively identifying data quality issues, and gathering new requirements for the CRM transformation project as the sole data modeling contact. Designing logical data models/screens/applications and crafting optimal solutions to meet business needs. Managing BI projects encompassing SAP Qualtrics (implemented in H1, 2022), Microsoft Azure & Power BI (implemented in H2, 2021), and SAP C4C (implemented in H2, 2021). Orchestrating the transition of business units from Excel-based reporting methods to modern tabular models, facilitating decision-making aligned with Key Performance Indicators (KPIs) using live data. Documenting data flow requirements and ETL logic necessary for inter-system data sharing, reporting, and dashboarding. Capturing and reporting on data governance and quality statistics to uphold data integrity standards. Leading design workshops, translating data into actionable information to drive technical requirements, including the implementation of Microsoft Azure, Microsoft Power BI, SAP Sales and Service Cloud (C4C), and SAP Qualtrics products from scratch. Establishing a comprehensive data architecture for end-to-end data management, ensuring no data silos exist and creating a robust data framework. Crafting Power BI dashboards tailored for executive leadership to provide real-time insights and drive strategic decision-making. Developed a Whatsapp Scripted Chatbot enabling senior management to directly access reports from the company's database, enhancing efficiency and accessibility to crucial data insights.
Leads eCommerce capability development across all strategic business units Leverage on eShopper insights to develop online strategies and ensures implementation of the top eRetailer plans that are aligned with overall business as well as eRetailer strategies Ensures achievement of agreed eRetailer (click&mortars as well as pure players) KPIs Developing and implementing unique, creative and innovative online concepts and design, strategies across all the interactive platforms to maximize brand presence and sell-out Develop & Design the campaigns with PMs to optimize e-commerce platform sales Govern the communication plan of the campaigns and coordinate the related communication departments for the best-performing results Responsible for mobile devices, accessories and consumer electronics sales campaigns run at shop.samsung.com & Samsung online shop in shops & eRetailers. Coordinate site content strategy and updates i.e. product pages, new and existing landing pages,product changes/updates/launches, Managing and coordinating the 3rd party UX & UI tools to affect sell out directly (Insıder, Hotjar, Criteo etc.) Collaboration with Key Account Managers regarding Co-op activites digital media plans Managing always on campaings' budget effectively with weekly existing campaign uptade to media agency Managing all aspects of data analytics and CRM campaigns : setup, measurement & Analysis Establishing benchmarks and yearly objectives for CRM campaigns based on historical data and campaign inputs (deployments, open rate, click rate, conversion funnel) Establishing target audiences, control groups, A/B testing of campaign audiences & creative Audience Profile & Demographic Analysis Market Trends & Opportunity Analysis Leveraging different dashboard for adhoc data requests via Tableau Inflows/Outflow (Retention and Switching Analysis and Strategies) Samsung Members App Management Loyalty Scoring & Trending
Preparing ATL/BTL campaigns and building communication and marketing strategies Preparing regular reports to follow up the products' profitability,channel effectiveness and marketing campaigns' responses. Preparing "Monthly Portfolio Report" for director, department manager and unit manager. Supporting and giving daily informations to branch managers regarding potential customers.