Bremen, Bremen, Germany
Dynamic FMCG management professional with advanced knowledge in export business and management disciplines based on international experience; more than 12 years’ experience in international FMCG business; proven ability to combine strategy with organizational change and people; strong record of increasing profitability and sales. Excellent command spoken and written in German, English, Spanish and Turkish Basic knowledge in French Area of expertise: FMCG Business Development Key Account Management International Sales Brand Management Intercultural Skills Languages International Network
• Responsibility and leadership of the wine and sparkling wine brands Blue Nun / Medinet / Erben • Preparation and participation in tenders in the Scandinavian monopoly markets • Responsibility, review and allocation of respective marketing budgets • Independent support of existing customers and their further development • Implementation of market development strategies in the assigned countries • On-going review of sales and marketing plans during the year • Preparation, implementation, follow-up of annual budget meetings • Planning of marketing activities and promotions in cooperation with the importer • Recognizing the potential for further development of sales • Analysis of market data and trends • Business Development: Acquisition of new importers
• Implementation of growth programs in selected export markets with high strategic importance for the brands Berentzen / Puschkin Vodka / Polar Limes • Expansion of existing and the development of new markets • Leadership of the distributors and importers abroad • Developing strategic sales targets • Implementation of country specific product portfolios, marketing strategies and price policy • Market observations: Competitors and Trends
• International leadership and distribution of the brands Clubmaster / Handelsgold / Vasco da Gama / Buena Vista • Responsibility for the sales development and the marketing budget of the assigned countries • Planning & performance of marketing activities • Country-specific development of assortment and pricing policy • Collaboration with the importers and distributors of each country as well as the intern marketing and production department
- Creation of contracts in SAP - Telephone negotiations with suppliers - Internet research on various topics - Recruiting at conferences and meetings between foreign suppliers and Volkswagen de Mexico - Creation of a group-wide weekly report of the contracts and procurement processes of purchase planning - Translations (german, english, spanish) of organizational problems