Brussels Metropolitan Area
Hardworking and result driven individual who has an exciting track record in the automotive industry, having worked on the launch of iconic models such as the Rolls-Royce Phantom, Toyota GR Supra, Toyota Hilux and Toyota Land Cruiser. Currently responsible for product planning and marketing for Hilux at Toyota Motor Europe HQ in Brussels with the target to deliver the best product across 30 European markets.
- Hilux 2021 Planning: Finalized suffix lineup for MY21 in line with market expectations to sustain growth after minor change in 2020 - Leverage Dakar Rally for Hilux: Supported launch activities by incorporating Hilux's presence at Dakar Rally to the S&M strategy - Sustain and increase product product power: Supported with lifecycle actions to add desirability to Hilux line-up beyond '21
- Articulation of marketing plan: Defined key marketing milestones and activated GR Supra at key events to drive 400 million impressions - Formulation of annual sales plan: Secured the order commitment from markets to achieve 3-year sales target for GR Yaris - Development of digital marketing strategy: Successfully met +5 month order bank & CC target for GR Yaris through online reservation platform *Includes first 12 months of internship experience
- Support in annual business plan: Overachieved sales targets in Years 1 & 2 and managed the lead generation process through CRM - Development of marketing strategy: Organised product launches & lifestyle events such as Rolls-Royce Istanbul Golf Cup - Support in communication strategy: Worked with digital agency to target specific audiences through online campaigns using SEO and PPC *Includes 1-Year Master's Degree from 09/16 to 09/17 (Full Time)
• Assisted in management of brand development projects by organizing project activities and maintaining a detailed project schedule. • Conducted market research and contextual analysis in developing a brand building initiative for a new bookstore project, identifying key insights, key opportunities and key considerations. • Contributed in the strategy formulation phase for the same project in creating a differentiated brand identity, a visual identity system and a relevant tone of voice and key brand messages.
• Exposed to different divisions within the marketing department and saw how their interdependence is imperative in successfully achieving both marketing and corporate objectives. • Conducted market research in exploring growth opportunities in light of current and future trends for one of Agthia's consumer brands who have recently entered the UAE. • Understood how cultural factors and barriers influence marketing decisions and how they can be leveraged and capitalised into opportunities.
• Supported the research team in compiling market audit/trend reports by researching two emerging industries in the UK to report on consumer and industry trends, product innovations, market challenges & opportunities and key strategic & design issues. • Worked alongside Creative Director and conducted a client brand strategy presentation for a new brand experience project. Furthermore, contributed in mood boards and design development work as well as participating in brand strategy & design meetings.