Istanbul, Türkiye
I am dedicated to crafting innovative, user-focused solutions that elevate customer experiences and drive business growth. With a versatile background spanning product, operations, and business development across various industries, I bring diverse insights and a collaborative approach to every team I join.
• Spearheaded the strategic expansion of GetirAds, empowering suppliers with sponsored ad features that boosted brand visibility and increased reach across key markets. • Led end-to-end technical integration projects across Europe and the U.S., ensuring the seamless incorporation of platforms like Frichti and N11 into Getir’s ecosystem. • Drove international go-to-market strategies by implementing A/B tests, setting key performance indicators (KPIs), and leveraging data-driven insights to optimize product positioning. • Partnered closely with engineering, design, and QA teams to define product requirements, deliver features on time, and conduct thorough post-launch performance assessments to ensure sustained product success. • Collaborated cross-functionally to define product scope, objectives, and timelines, ensuring alignment with both business goals and user needs. • Developed and executed comprehensive project plans, ensuring alignment with strategic objectives and driving key business outcomes. • Provided actionable insights and strategic guidance for product roadmap development, incorporating customer feedback and market trends. • Conducted thorough post-implementation evaluations, assessing the effectiveness of integration projects and identifying areas for improvement.
• Drove the localization of market and supply products across the UK, EU, and US, ensuring tailored experiences for each region to maximize customer engagement and satisfaction. • Conducted in-depth market research and competitive analysis to uncover region-specific insights, prioritizing roadmap initiatives based on the unique needs of each local market. • Led the successful integration of JustEat and spearheaded the development of delivery ETA features, improving overall operational efficiency. • Collaborated with cross-functional teams to provide technical design solutions, ensuring that product developments aligned with market demands and technical feasibility. • Executed A/B tests to validate hypotheses, leading to successful product rollouts and optimized performance. • Played a key role in product strategy and roadmap planning, while effectively managing relationships with stakeholders to drive alignment and clarity.
• Led key initiatives to enhance operational efficiency by implementing data-driven solutions that optimized processes and reduced costs across the organization. • Designed and implemented bonus schemes, loyalty programs, and payroll models for field employees, driving engagement and improving workforce performance. • Collaborated closely with Product and Data teams to advance technological developments, ensuring that operational improvements were supported by innovative tools and analytics.
• Following up KPIs and generating projects to improve efficiency • Increasing engagement and satisfaction of couriers with special projects • Creating a competitive environment with gamification projects to increase efficiency • Implementing different CRM strategies to gain and retain couriers