Burak Kılıçak

Independent Owner || Advanced expertise in FMCG and commercial management with comprehensive field experience

Kadıköy, Istanbul, Türkiye

About

➡️ Advanced Technical Analysis | Operational Digital Transformation | Alternative Business Models | Re-Construction Methods | Macro-Micro Operational Engineering | Futuristic Expectations | Financial Monitoring ➡️ With over 30 years of experience as a Strategic Partner at FMCG Environment, I contribute to business analysis, technical P&L engineering, and financial optimization. My focus is on orchestrating strategy management, driving operational growth, and enabling horizontal and vertical expansion. ➡️ Combining expertise in strategy execution and operations, I work to enhance distribution channels, optimize processes, and support business transformation. My approach is rooted in collaboration and results-driven methodologies, ensuring sustainable success for the organizations I work

Experience

  • Independent Owner at Key Learning Business & Management Consulting
    Jun 2022 - Present · 4 yrs 2 mos

    Operational Business Development ➖ On the Job Training ➖On-Site Consultancy➖On-Site Group Coaching➖Analytical Advance Audit ➖ Tailor Made Solutions ➖ Custom Made Improvement Programs ➖ International Trade Initiatives ☎️05325814681 📌[email protected] #fmcg #horizontalgrowth #verticalgrowth #operation #sales #distribution #startup #newbusiness

  • Doluca Wine Company ()
    • Head - Org. Trade & Logistics Services
      Feb 2020 - May 2022 · 2 yrs 4 mos

      *Carrier Selection: Negotiating contracts and rates with third-party logistics (3PL) providers, trucking companies, or shipping lines. *Route Optimization: Planning the most efficient paths to reduce fuel costs and ensure on-time delivery. *Mode Selection: Deciding whether to ship via air (fast but expensive), sea (slow but high volume), or land. *Tracking & Compliance: Monitoring shipments in real-time and ensuring all paperwork (customs, bills of lading, etc.) meets legal standards. *Inventory Control: Balancing stock levels to prevent "stock-outs" (running out of items) while avoiding "overstocking" (which ties up capital). *Warehouse Operations: Organizing the layout of the warehouse to speed up "picking and packing" and ensuring safety protocols are followed. *Demand Forecasting: Analyzing past data to predict how much stock will be needed in the future. *Order Workflow: Setting up systems to capture orders and transmit them to the warehouse for fulfillment. *Packaging: Selecting cost-effective and durable packaging that protects goods while minimizing weight and waste. *Reverse Logistics: Managing the return of damaged or unwanted goods from customers back to the warehouse. *KPI Tracking: Monitoring "Key Performance Indicators" like Delivery Lead Time, Cost per Unit, and Order Accuracy. *Budgeting: Developing and managing the logistics budget to identify areas for cost savings. *Risk Management: Creating contingency plans for disruptions like strikes, natural disasters, or port congestion.

    • Head - Organized Trade & Expansion Department - Key Accont Operations ( Migros - Carrefour - Metro )
      Sep 2017 - May 2022 · 4 yrs 9 mos

      *Centralized Procurement: Buying decisions are made at a corporate headquarters rather than at individual store levels. *Supply Chain Efficiency: Use of sophisticated logistics, automated ordering, and "Just-in-Time" inventory. *Data-Driven Insights: Using loyalty programs and Point-of-Sale (POS) data to track consumer behavior in real-time. *Standardized Merchandising: Ensuring that the shelf layout (planogram) looks exactly the same in a store *Joint Business Planning (JBP): A collaborative process where the supplier and retailer sit down to align their goals for the year (e.g., "We both want to grow the snack category by 10%"). *Category Management: The KAM acts as a consultant, helping the retailer decide which products should be on the shelf to maximize total category profit—even if it means suggesting a competitor’s product occasionally. *Negotiation & Terms: Managing complex "Trade Terms," which include volume discounts, listing fees (slotting allowances), and marketing contributions. *Execution Tracking: Ensuring that the promotions agreed upon at the head office are actually being executed on the shop floor.

  • Owner-Supplying Company-Istanbul/Turkey(Food&Non Food -Horeca Service) at Servis Ekspres-Turkey
    Oct 2014 - Jun 2017 · 2 yrs 9 mos

    *Quality Control: Vetting manufacturers to ensure food safety standards (HACCP) and product consistency. *Niche Sourcing: Finding specialized items—like organic micro-greens or specific vintage wines—that a single restaurant wouldn't have the time to track down. *Bulk Purchasing: Buying in massive quantities to secure lower prices, which they then pass on to smaller venues. *Storage Solutions: Suppliers maintain massive climate-controlled warehouses (chilled, frozen, and dry) so the client doesn't have to. *Stock Buffering: They hold enough "safety stock" to ensure that if a restaurant has a sudden rush, the supplier can fill a last-minute order. *Just-In-Time (JIT) Delivery: Delivering fresh produce daily to minimize waste. *Break-Bulk Services: Taking a massive pallet from a manufacturer and breaking it down into individual units (e.g., selling one bottle of truffle oil instead of a 24-pack case). *Route Optimization: Ensuring delivery trucks navigate city traffic to arrive during "prep windows" before the lunch or dinner rush. *Credit Lines: Most suppliers offer 15, 30, or 60-day payment terms, allowing a restaurant to sell the food to customers before they actually pay for the ingredients. *Consolidated Invoicing *Menu Engineering: Suggesting seasonal ingredients that are cheaper and higher quality to help improve a chef's margins.

  • International Business Director - Middle East * North Africa * C.I.S * Russia * Caucasus * Balkans at Penti
    Feb 2013 - Sep 2014 · 1 yr 8 mos

    *Market Identification: Using data to determine which regions (EMEA, APAC, LATAM, etc.) are ripe for expansion. *Entry Modeling: Deciding whether to use direct sales, local distributors, or joint ventures. *Competitor Analysis: Mapping out local players who might have a "home-field advantage." *Remote Management: Leading diverse teams across different continents and time zones. *Cultural Sensitivity: Ensuring sales tactics used in New York are adapted appropriately for Tokyo or Dubai. *Talent Development: Standardizing training while allowing for local nuances in negotiation styles. *Budgeting: Managing the high costs of international travel, logistics, and localized marketing. *Forecasting: Predicting revenue while accounting for volatile factors like currency fluctuations and geopolitical shifts. *Pricing Strategy: Setting price points that remain competitive locally while maintaining global brand integrity. *Distributor Relations: Vetting and managing third-party partners who act as the face of the brand. *Contract Negotiation: Navigating complex international trade laws and compliance (e.g., GDPR in Europe or import duties).

  • Interim Operation Manager (Horeca) -Almaty/Kazakhstan at Carlsberg Group / Kazakhstan
    Feb 2012 - Jan 2013 · 1 yr

    *Active Listening: Asking open-ended questions to uncover what the client actually needs versus what they think they want. *Qualifying Leads: Determining if a potential customer has the budget, authority, and genuine need for the service. *Tailored Solutions: Instead of a generic pitch, they demonstrate how specific features solve the client's unique problems. *Technical Knowledge: Staying updated on industry trends, competitors, and internal product updates to provide accurate advice. *Building Trust: Acting as a reliable advisor so the client feels supported, not pressured. *CRM Maintenance: Using tools like Salesforce or HubSpot to track interactions and ensure no follow-up falls through the cracks. *Handling Objections: Addressing concerns regarding price, timing, or features with logic and empathy. *Contracting: Navigating the legal and financial terms to reach a win-win agreement. *Market Intelligence: Reporting back to the marketing and product teams about what customers are asking for or what competitors are doing better. *Forecasting: Predicting future sales trends based on current pipeline activity.