Greater Istanbul
Solo founder on a mission to build the world's best therapy practice management software. Handling everything from product strategy and UX design to architecture, coding, testing, marketing, and content. Launch is just around the corner. Before going all-in on my own product, I spent 7 years in B2B SaaS as a Product Manager, Product Owner, and Business Analyst. I led carrier integrations at Logiwa (US-based Series B fulfillment SaaS), where we grew active customers by 68% and transaction volume by 104%. Before that, I managed a large-scale hotel & home marketplace product at one of Turkey's biggest online booking companies. Most recently, I was the sole PO for a 30-person team in network management and automation. All of that experience taught me what great software looks like. Now I'm building it myself.
Product: Ozoo.com is a marketplace and channel manager product that integrates home & hotel owners, guests, OTAs, bed banks, and advertising partners into a unified platform. Included Projects: Auth&Users, Search, Booking, Payment, Seller Dashboard, Inventory, Smart Seller Notifications, Analytics, Wallet, Sales Channels As a Product Manager at Metglobal, I navigated the complexities of product ownership within the Data Analytics, BI, and Ozoo.com development teams. My role encompassed managing two diverse teams, each contributing uniquely to Ozoo.com's success. • Worked with a multifaceted team of data scientists, engineers, analysts, and BI specialists and collaborated with data science and marketing heads. Oversaw tasks related to performance marketing and company-wide ad-hoc MSTR reports, ensuring good team communication and synergy. • Worked with Ozoo.com core development teams, collaborating with Designers, Backend Developers, and Frontend Developers for multiple development teams. Facilitated effective communication and coordination between different departments, fostering a collaborative environment for product development. • Worked directly with CEO, CPO, and CTO to understand their needs from both a business and technical perspective. • Was responsible from concept to completion for product features. • Translated business needs into technical requirements, preparing use-cases, user stories, mockups, flow diagrams, and Postman collections and transforming them into executable SMART tasks. • Conducted thorough benchmarking of direct and indirect competitors, ensuring competitiveness. • Developed and prioritized the product backlog, ensuring alignment with business goals and customer needs. • Calculated and tracked sprint velocities and commitments, utilized various project duration estimation techniques like Bottom Up, Pert, and Gant charts, and committed to the management accordingly, ensuring achievable promises and resources were allocated practically.
There were 10 software products that have been developed by the internal developers of Metglobal. I worked closely with the product managers, development teams, and all company departments. • Gathered and Elicited the requirements and problems of our internal and external customers of Otel.com, Hotelspro, Tatil.com, and Paytrek brands for our software products and the Jira platform. • Solved problems, provided solutions or workarounds, reported bugs to the related product managers, and followed up on the fixes. • Reported the new release demands provided by the clients, followed up on the latest releases, and informed the stakeholders accordingly. • Helped other departments enhance their business flows using our products. • Provided SQL data sets for the internal stakeholders from other departments.
Yoolo, E-shop on Amazon.com, USA • Determined business strategies and did operational management of e-shop from start to end. • Decided on product selection and sourcing products from Chinese SMEs for merchandising. • Determined pricing strategy of product selection. • Managed inventory-related tasks. • Optimized packaging for all product selections by compromising with package suppliers. • Optimized international logistics by compromising forwarder companies. • Optimized overall cost and budgeting. • Provided smooth selling process of both B2B and B2C. • Did quality control of incoming products. • Optimized UI of e-shop to increase conversion rate. Taking related actions after observing the A-B test results of the listing. • Managed marketing strategies and campaigns including cost-per-click advertisements, promotions, coupons, email marketing, customer relations, positioning, and lightning-hot deals.
Company: Leonardo Travel, Online hotel booking website and supplier As a member of the It department, I was working very closely with XML optimization, business partners, key accounts, and project managers as well as back-end and front-end developers. • Maintained communication with IT departments of online suppliers for corporate B2B and B2C website projects. • Helped optimize connections between corporate API and partners’ API by coordinating with IT teams and ensured that B2B and B2C websites were functioning well to improve business efficiency. • Helped technical onboarding process of new business partners. • Performed quality assurance tests regularly to make sure no technical problems were in place. • Did benchmarking with other brands and shared analytically supported ideas with management on creating ‘happy paths’ on the B2C website & implemented some of those ideas in cooperation with backend and frontend developers.