Istanbul, Istanbul, Türkiye
I've spent 12 years bridging the gap between brands and agencies — working with Nike, Coca-Cola, Philips, HSBC and more. Today I'm directing marketing at Bold.Merch: repositioning the brand, building B2B strategy, and launching new categories.
• Repositioned brand identity and defined overall communication strategy • Led business development and launched new service and sales categories • Managed end-to-end project delivery for newly acquired clients • Executed sales and project processes with brands such as Dimes, Görkito, Sosyopix and Johnnie Walker • Developed B2B marketing strategies aligned with sales targets • Oversaw client relations, team leadership and operational processes
• Managed all BTL communication processes for ETİ, Coca-Cola, Nvidia, SanDisk, Western Digital and Logitech • Planned and executed in-store activations, pop-up stores and product display projects • Led brand–agency relationships and ensured client satisfaction • Coordinated teams and daily operations • Managed proposals, cost structures and invoicing processes
• Led ATL, BTL and digital marketing communications for Philips, HSBC, Mondelez and Dove • Strengthened and sustained brand–agency partnerships • Translated annual marketing strategies and budgets into clear communication briefs • Coordinated creative teams and ensured consistent brand satisfaction • Managed team leadership, budgeting, invoicing, planning and client operations
• Managed ATL, BTL and digital marketing communications for Nike, Boyner, Galataport, Akaretler, VW Arena, Bilgili Holding & subsidiaries, PepsiCo, Turna.com, Alcatel, WSE, Jumbo, Royal Canin and more • Developed integrated communication strategies aligned with annual marketing plans and budgets • Led seasonal, occasion-based and large-scale creative campaigns • Planned and launched corporate and e-commerce websites from scratch • Managed post-launch content and operational website processes • Developed and managed influencer marketing projects • Led brand identity creation and new brand launches • Built cross-brand collaborations and partnerships • Planned and executed event, experience and activation projects • Developed award-worthy creative campaigns and managed award submissions • Set short-, mid- and long-term financial goals for the agency • Managed cost control, new business development and account growth • Led recruitment, team structuring and team management
Nike, Boyner, Royal Canin, Turna.com, Wall Street English, Alcatel, PepsiCo, Jumbo, Bilgili Holding, PeP, VW Arena, Galataport, Sanata Bi' Yer