Istanbul, Türkiye
E-commerce/ Retail/ Consumer Goods C-Suite Executive; proven track record in e-commerce, omni-channel retail, revenue growth management, operating model design, process digitization, business development and customer experience design that add value to the corporate competencies and support business strategies in long range planning. The career started as a promising talent evolved in years into an indispensable member of executive team who can undertake every key position of the organization, also a successful strategic management consultant in consumer and retail industries.
Focused on omni-channel capability development (online to offline & offline to online omni-bridges, UI/UX of e-commerce channels, e-commerce customer experience), customer centric in-store experience design in collaboration with global design agencies, developing CX in LC Waikiki stores via 5 different R&D stores. Responsible for enhancement of customer experience in omni-channel scope and developing customer centric culture; working closely to store operations, retail training & development, visual merchandising, market research & customer insight, product management, digital marketing, customer service center and e-commerce departments
Focused on large transformation programs also includes revenue growth management, pricing and assortment strategy, customer experience design, digital transformation and advanced analytics
Leaded several retail projects about pricing strategy, assortment planning, go-to-market strategy, cost optimization & COGS reduction, promotion design & optimization, data monetization
Member of Executive Committee. Sales Development Department and Call Centers & Customer Care Department report directly. Additional to prior responsibilities (strategic business development), responsible for developing go-to-market strategy of company, improving sales force effectiveness and efficiency by multidisciplinary projects (IT, HRM, marketing, etc.), constructing outbound telesales system and call center teams.
Member of Executive Committee. Direct report to CEO. Responsible for strategic business development, developing corporate business plan, following up key business priorities of company, project management.
Responsible for new sales channels development, new distribution negotiations and agreements, sales team performance management and reporting, development of sales automation, CRM and customer development, e-commerce applications, infrastructural and organizational sales projects.