Bülend Alpay

P&L Management | General Management | Change Management | Business Transformation | Delivering Growth | Organizational Productivity |

Horgen, Zurich, Switzerland

About

An accomplished, result-driven professional over 20 years experience in various industries, regions and key leadership roles. I am known as a trustful and hardworking colleague, curious in learning and seek opportunities to continuously develop myself, I like challenging status quo. I have passion for customer centricity and driving profitable growth in challenging business environment. My strong experience on transforming non/low performing organizations to next step for delivering solid and sustainable results and growth always opens new challenges in my career. As a leader, I like creating trustful, open discussion & minded, productive work environment to boost engagement, innovation, new ideas. I enjoy being part of such work environment. I am a strong believer in the concept of differentiation in today's challenging work environment is driven by 'PEOPLE' therefore as a leader one of my key focus is on work environment for attracting the right talent, developing and maintaining the talent pipeline, develop people and skills, increase engagement which can be named as Organizational Engineering. I lead by example, my leadership style is setting clear vision and purpose within the organizations and teams. Continuous communication to maintain the alignment and focus on common vision and goals to supersede the targets.

Experience

  • Veralto ()
    • Senior Commercial South Europe & Sales Operations Enablement Director EMEA @Videojet Technologies
      Oct 2024 - Jan 2026 · 1 yr 4 mos

    • Inside Sales & Sales Operations Enablement Director, EMEA @Videojet Technologies
      Jan 2024 - Oct 2024 · 10 mos

  • Danaher Corporation ()
    • Pricing & Growth Director, EEMEA & NSEA @Videojet Technologies
      Mar 2023 - Dec 2023 · 10 mos

    • General Manager, Turkey & Azerbaijan @Videojet Technologies
      Oct 2019 - Mar 2023 · 3 yrs 6 mos

  • PPG Industries ()
    • Business Director - Middle East & Turkey
      Apr 2015 - Sep 2019 · 4 yrs 6 mos

    • Business Director
      Apr 2013 - Apr 2015 · 2 yrs 1 mo

      - Leading Automotive Refinish Business Unit in Turkey with full P/L responsibility. - People leadership for 7 direct, total 31 people including Customer Service, Logistics, Manufacturing, Techno Commercial, Marketing and Finance Departments

  • The Dow Chemical Company (10 yrs 6 mos)
    • Senior Marketing Manager | Adhesives & Special Chemicals for Automotive Industry
      Mar 2007 - Mar 2013 · 6 yrs 1 mo

      Leading the marketing team and the Adhesives and Sealants product portfolio in EMEA within Dow Automotive Systems business unit. - Profit and loss responsibility of the product range generating over 100MM USD revenue stream - Managing the marketing mix - Leading the development of the marketing plans and execution - Ownership of the technology pipeline to sustain a robust and healthy product portfolio and lead the launch plans for new products - Supporting commercial team for pricing and business negotiations on volume contracts - Ownership of generating the sales tools such as customer presentations, e-brochures, sales training programs, product websites etc. Key Achievements : - Obtained and maintained leading market share position for the product range in responsibility within EMEA - Generated double digit additional new business through new product launches, positioning existing product range to adjacent markets or acquisition of new customers.

    • Sales Manager : Special Chemicals and Engineering Plastics for Automotive Industry
      Oct 2002 - Mar 2007 · 4 yrs 6 mos

      Leading the commercial team and Dow Automotive Systems business unit in Turkey. - Leading the sales, logistics, customer service team within the region. Total 7 direct reports - Responsible for developing the country strategy and resource planning to serve Automotive Manufacturers, After service retails and Tiers in Turkey (14 OEMs, 40 TIERs and 4 Distribution partners) - Annual sales, profitability and budget planning based on the corporate expectations Key Achievements - Double digit robust and healthy sales growth years in row. Revenue increase 10X - Obtained the lead market position per each product groups we positon to the Automotive Market ( Fluids, plastics, PU components, adhesives and sealants) - Delivered and exceed the 5 years growth plan based on the corporate expectations. - Awarded Supplier of the Year in 2004 by MAN Turkey

  • Sales Manager : Adhesives and Sealants for Automotive Industry at AR-TU Kimya San ve Tic. A.S
    Apr 2000 - Oct 2002 · 2 yrs 7 mos

    Leading the commercial team of 4 members including sales, customer service and logistics for the Automotive Business Unit within the company. Exclusive distributor for Gurit Essex GmBH which has been acquired by Dow Chemical in December 2001. After completion of the entegration, I have been asked to move to Dow Turkiye Kimya San ve Tic. Ltd. to establish and set-up the Dow Automotive business unit in Turkey Key Achievements - Managed growth of sales 15% via new customer acquisitions in 2001 crisis - Obtained 80% market share for glass bonding adhesives in Turkey at key automotive manufacturers - Smooth transition of the business from distributor to the Dow Chemical organization within 3 months, build the team for supply chain, sales and customer service with the local bonded warehouse setup.