Tampere, Pirkanmaa, Finland
At Sandvik, I drive the implementation of AutoMine® brand go-to-market strategies, including product launches and campaigns across multiple channels. I’m passionate about social media and digital marketing, creative content, and brand marketing.
- Driving the implementation of Sandvik's new brand identity to BU Automation, ensuring strong alignment in visual identity and business goals between the BU and the group. - Executing product launches and marketing strategies across various channels: social media, website, email, events, external media, etc. - Creating marketing collaterals: pitch decks, case studies, brochures, product videos, internal releases, etc. - Nurturing external stakeholders relationships to maximize the scalability of BU Automation globally. - Driving cross-divisional and sales area marketing initiatives to strengthen Sandvik SMR's digital solution offerings.
- Marketing strategy and budget, daily operations - Advertising campaigns and product launches - Conference and trade show activities on a global scale - Marketing and communication materials - Website management - Marketing partners relationship (event organizers, associations, press & media)
- Website management, performance tracking and reporting - Produce digital and print marketing materials: presentations, brochures, ad prints, banners, etc. - Create visual content and assets to align with brand identity - Plan and execute product launch campaigns - Organize different digital and on-site marketing events: webinars, conferences, tradeshows, etc. - Provide support to global distributors in their local marketing activities - Design email marketing automation programs and online campaigns - Track and optimize SEO activities on an annual basis - Budget responsibility for marketing operations Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro), HubSpot (CRM, Sales & Marketing Professional, Service), PipeDrive (past), Zapier, Mailchimp (past), Clickmeeting, Google Analytics, Wordpress/ Elementor
- Documentation and quality management system for digital TV testing laboratory - Market research - Daily administration
- Assist project manager in project planning, presentation, marketing and communication activities
- Marketing, advertising and communications support for new social enterprise - Education consulting activities lead - Travel arrangement and event planning