Istanbul, Türkiye
PhD in Marketing with 10+ years of experience across strategy and operations in gaming, digital media, and crypto. My work sits at the intersection of research, strategy, and execution—understanding consumer behavior, collaborating with teams, and turning insights into decisions that move things forward. Passionate about meaningful challenges that blend insight and action.
• Led the development and execution of marketing strategies for a diverse portfolio of clients, including social media campaigns and content creation, • Conducted market, target audience, situation, and competitive analysis to inform campaign development and identify areas for growth and improvement. • Managed team of marketing professionals, overseeing their work on multiple campaigns simultaneously and providing guidance on strategy and execution. • Conducted market research and analyzed data to identify trends and opportunities for clients, resulting in the implementation of targeted campaigns that drove engagement and increased brand awareness. • Collaborated with cross-functional teams, including design and development, to ensure that campaigns were integrated and aligned with clients' overall business objectives. • Developed and maintained strong relationships with clients, serving as the primary point of contact and ensuring their satisfaction with the agency's work, • Led the development and execution of marketing strategies for a diverse portfolio of clients, including social media campaigns and content creation.
• Responsible for managing the Turkey market for a MMORPG company, overseeing team members, and handling administrative issues, • Conducted market and competitive analysis to identify opportunities and inform marketing strategies, • Oversaw the localization of all game interfaces and resources, • Creating regional pricing strategy, • Managed the administrative and logistical aspects of the project, including budgeting, scheduling, and resource allocation, • Built and led a team of developers and designers.
• Spearheaded original marketing research, dissecting consumer behavior and market dynamics to fuel a standout doctoral dissertation. • Conducted in-depth research on consumer psychology and digital marketing trends, translating academic insights into practical business strategies. • Collaborated with faculty to design and teach marketing courses, simplifying complex market dynamics into actionable strategies for students. • Published research and presented findings at academic conferences, contributing to thought leadership in behavioral marketing.
• Conducted market and competitive research to identify trends and opportunities in the cryptocurrency industry, incorporating these insights into marketing and content strategies. • Developed and executed comprehensive marketing campaigns to promote the platform and drive user acquisition, resulting in an increase in transaction volume over a three-year period. • Oversaw all aspects of marketing and content creation for a cryptocurrency exchange platform, including social media, email marketing, content creation, and help desk resources. • Developed and executed comprehensive marketing campaigns to promote the platform and drive user acquisition, resulting in an increase in transaction volume over a three-year period. • Managed a team of marketing specialists and content creators to execute campaigns and ensure quality of all marketing materials.
• Created and maintained a comprehensive content calendar to ensure consistent messaging across all marketing channels. • Created and maintained extensive help desk and knowledge base resources for customers, reducing support requests and improving customer satisfaction scores. • Collaborated with cross-functional teams, including product development to identify and prioritize new features and improvements to the platform. • Oversaw the translation and localization of all platform interfaces and help desk resources.
• Coordinated B2B logistics and distribution, ensuring seamless delivery to clients across markets. • Built early expertise in operations and client management, laying a foundation for strategic roles.