Singapore
Marketing Science graduate at Nanyang Business School with professional experience across luxury resale retail, digital brand storytelling, and showroom operations. An alumnus of Nanyang Technological University, Singapore (NTU) who previously obtained a 𝑩𝒂𝒄𝒉𝒆𝒍𝒐𝒓 𝒐𝒇 𝑨𝒓𝒕𝒔 𝒊𝒏 𝑪𝒉𝒊𝒏𝒆𝒔𝒆 with a Minor in (English) Linguistics and Multilingual Studies. Currently pursuing a 𝑴𝒂𝒔𝒕𝒆𝒓𝒔 𝒐𝒇 𝑺𝒄𝒊𝒆𝒏𝒄𝒆 𝒊𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒄𝒊𝒆𝒏𝒄𝒆 at NTU Nanyang Business School (NBS)(2025 - 2026). A 𝑫𝒂𝒕𝒂 𝑫𝒓𝒊𝒗𝒆𝒏 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒑𝒓𝒐 with a 𝒔𝒉𝒂𝒓𝒑 𝒆𝒚𝒆 𝒇𝒐𝒓 𝒄𝒖𝒍𝒕𝒖𝒓𝒆, a 𝒕𝒂𝒔𝒕𝒆 𝒇𝒐𝒓 𝒄𝒍𝒆𝒗𝒆𝒓 𝒓𝒉𝒚𝒕𝒉𝒎 — and 𝒕𝒉𝒆 𝒌𝒏𝒂𝒄𝒌 for 𝒕𝒖𝒓𝒏𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒊𝒏𝒕𝒐 𝒉𝒆𝒂𝒅𝒍𝒊𝒏𝒆𝒔 𝒕𝒉𝒂𝒕 𝒔𝒕𝒊𝒄𝒌, 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝒔𝒐𝒖𝒏𝒅 𝒔𝒎𝒂𝒓𝒕, 𝒃𝒖𝒕 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝒕𝒉𝒆𝒚 𝒇𝒆𝒆𝒍 𝒉𝒖𝒎𝒂𝒏. Also an 𝐚𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐏𝐨𝐥𝐲𝐠𝐥𝐨𝐭 hoping to enter the 𝐋𝐮𝐱𝐮𝐫𝐲, 𝐅𝐚𝐬𝐡𝐢𝐨𝐧, 𝐌𝐮𝐬𝐢𝐜 or any industry that deals with either 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐨𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧. Exposed to the following languages: English, Chinese, Korean, French, and German. My other interests include 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐢𝐨𝐧 and the 𝐞𝐱𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐟 𝐬𝐞𝐥𝐟, thus I took on my previous internship role while exploring freelance opportunities in fashion modeling. I am incredibly 𝐩𝐚𝐬𝐬𝐢𝐨𝐧𝐚𝐭𝐞 𝐚𝐛𝐨𝐮𝐭 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, as well as am a 𝐬𝐭𝐫𝐨𝐧𝐠 𝐛𝐞𝐥𝐢𝐞𝐯𝐞𝐫 𝐢𝐧 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐟𝐟𝐨𝐫𝐭! Please do not hesitate to reach out to me via the chat function on LinkedIn, I’ll be happy to connect! Always seeking opportunities to brush up on my basic Korean, French and German 🥹 📩: [email protected]
Subsidiary of 𝑪𝒂𝒓𝒐𝒖𝒔𝒆𝒍𝒍 𝑮𝒓𝒐𝒖𝒑 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞-𝐜𝐮𝐦-𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 a) Hosting of Instagram Live → Hosted LuxLexicon Collate’s weekly Saturday Instagram Live alongside LuxCollate Authenticator, Daphne b) Social Media Strategy Development & Publicity: → Content Creation: Conceptualised & executed the video teasers of LuxLexicon Collate's weekly Instagram Drops ⭒ Social Media Strategy Development: Ensure consistent branding across online mediums, develop the brand’s online presence (including pioneering the entry to relevant new platforms e.g LinkedIn) → Community Management → Oversee the online publicity of events & promotions run by LuxLexicon c) Luxury Goods Sales: → Oversee the Hermès small leather goods & accessories portfolio → See-through sales of Hermès small leather goods, accessories & bags ⭒ Provide relevant after-sales & crisis management to ensure Customer Satisfaction d) Managing External Collaborations: ⭒ initiated and managed the collaboration between LuxLexicon and artisanal bag restoration atelier Margo & Smith (March 2025 - April 2025) → worked out the terms and mechanics of the collaboration → created digital collaterals & managed the copywriting of relevant social media posts e) Aiding in the daily operations of the Boutique and attending to any ad hoc matters → e.g. cleanliness of storefront → manual retagging of price tags
Job Level of 2 at Carousell Group (𝐋𝐮𝐱𝐮𝐫𝐲 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨) a) Streamlining workflow for Private Viewings: Coordinated with the Operations Team & Carousell’s Overseas Online Customer Support Team to streamline Private Viewing Processes, ensuring the smooth facilitation of Private Viewing sessions b) Luxury Goods Sales (during Private Viewings): → See-through sales of bags & small leather goods while upholding Carousell Luxury’s Branding → Ensuring Customer Satisfaction → Provide relevant after-sales & crisis management to ensure Customer Satisfaction c) Visual Merchandising: → Curate Merchandise to be displayed in the Luxury Showroom to incite Customer Consumerism & drive sales → Conceptualise arrangement & display of Merchandise within the Luxury Showroom to create a Lush, Deluxe & Opulent Environment for customers → Ensure the cleanliness & luxuriousness of the Luxury Showroom d) Merchandising - Content Writing: → Detail the exact condition of (luxury) merchandise → Denote brand, material & Circa (series, as well as year of production) e) Hosting of TikTok Live → Hosted Carousell Luxury’s TikTok Live alongside Head Merchandiser, Héloïse → Boosted Online Sales & Online Presence f) Social Media & Publicity: → Talent for Carousell Luxury’s Instagram Reels → Highest rated Viral Reel 🤩: 2.7million views, 64k likes, 67.7k shares (and counting 🤭 as of Aug 2024) g) Any Ad Hoc as prescribed by the Merchandising Team or Luxury Department
Chief Business Manager of 𝐍𝐓𝐔 𝐂𝐀𝐂 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: 𝑱𝒐𝒊𝒏𝒕 𝑫𝒂𝒏𝒄𝒆 𝑪𝒐𝒏𝒄𝒆𝒓𝒕 2̳0̳2̳4̳ → Led the sourcing for production of collaterals for the committee (including Windbreakers, T-Shirts & Lanyards) → Oversaw a team of 6 Business Managers in securing reputable sponsors for our dance event ⭒ Coordinated 2 giveaways (JBL & PH Sciences), giveaway mechanics incorporated publicity mechanisms which increased JDC’s Official Instagram following by approx. 30% → Through Outbound Email Marketing, the team secured a total of 31 partnerships with 3 key sponsors across 2 events. ⭒ I personally secured 2 of the 3 key sponsors (Milo Truck & Prestigio Delights) which provided on site consumables for an estimated 1400 attendees, spread across 2 days.
→ Represented the 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐌𝐚𝐣𝐨𝐫 𝐔𝐧𝐝𝐞𝐫𝐠𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 at networking events (including JC, Poly & NTU’s Open-House Events) → Facilitate the dissemination of relevant information about the Programmes offered by SoH to prospective students → Hosted the online Zoom webinar for the Chinese Undergraduate Programme during the faculty’s 2024 Virtual Open House Event → Assisted in Events organised by the SoH faculty (e.g. movie event)
a) Aided in the daily Operations of the Company b) Customer Interaction: → Contacting Customers via. online platforms (e.g WhatsApp) to facilitate Returns or Rejects (Items that did not pass Internal Authentication Check Points) → Aided in hosting Customers at our Showroom when they collect their returned/rejected items → Packing Orders for direct (on the spot) sales c) Packaging of E-Commerce Orders: → Ensuring that purchases are luxuriously, well packaged with the relevant HuntStreet Singapore Branding → Ensuring that return orders (that are requested to be shipped back) are well packed to be returned to consigners d) Organising Outreach Events / Managing External Collaborations: ⭒ saw through the collaboration between HuntStreet Singapore and BU5546 Luxury Marketing Module of Nanyang Business School (hosted by Prof. Lewis Lim) ⭒ invited Co-Founder and Marketing Manager Sabrina Joseph to share the ins and outs of the Pre-Loved Luxury Industry from her unique lens, as well as the founding & branding of HuntStreet