Boca Raton, Florida, United States
Seriously Strategic! integrated marketing and public relations driver; brand master; re-visioning/reinvention communications expert; content creator; news media specialist, alliance-builder, community connecteur, e-marketing and social media innovator, crisis communications pro; creative director for brand management and full-service graphic design for multi-channel campaigns and initiatives. Seasoned public relations and marketing veteran, spanning a 35+ year career in PR agency and corporate headquarters environs (Home Box Office), with a demonstrated track record of success in strategic brand development and positioning initiatives, media communications, community relations, alliance-building, product and services promotion, destination marketing, cause-related marketing, website development and e-marketing, on-line media campaigns, as well as the creation of multi-tiered corporate communications and image development projects. Has implemented such services for a variety of regional and national healthcare, travel/hospitality/private club (from large resorts and boutique hotels), consumer product and services, residential and commercial real estate, financial, professional services firms (i.e. law, accounting), interior design, manufacturing, entertainment, sports, cultural arts, large special events, restaurants, government agency, trade association and nonprofit clients/brands. Brands I have impacted throughout my career have included Home Box Office and its various programming genres; Miami International Boat Show; NY National Boat Show, NCL; California Pizza Kitchen; Sixty Vines, True Food Kitchen, Boston Market; Cartier; Boca Raton Resort & Club; Downtown Boca/City of Boca Raton; Radisson Aruba Resort, Spa & Casino; Town Center at Boca Raton: A Simon Property; Charles E. Schmidt College of Medicine at Florida Atlantic University; Promise Healthcare/hospitals in 6 states; Success Healthcare/hospitals in 2 states, Muvico Theaters; NCL, Broken Sound Club, Mizner Lake Estates. In addition, led strategy, community relations, and media relations for ESPN Events: Boca Raton Bowl and PGA Champions Tour Tournament at Broken Sound Club.
At the helm of this award-winning, “Seriously Strategic!” integrated marketing and public relations firm that empowers companies of all sizes to grow and dominate their marketplace, I develop and direct the firm's activation of distinguishing “game changing” brand strategies; multi-channel communications programs; relevant authentic messaging and original content development, and alliance-building and community engagement initiatives (identification, initiation, cultivation and management) for local, regional, and national clients. Practice areas include executive “think tank” counsel and implementation for brand re-visioning, reinvention and launches; consumer, B-to-B, and destination marketing; media relations; digital, online and social media campaigns; and crisis/reputation management communications supported by strategic copy writing and full-service graphic design, including website design and build. Clients include public and private businesses, entrepreneurs, purveyors and retailers of consumer products and services, hotels/resorts/private clubs and restaurants, healthcare providers, commercial and residential real estate developers and trusts, financial services firms, professional service firms, entertainment companies, cultural arts venues and government agencies.
Recruited by the editor of the South Florida magazine — published by the South Florida Business Journal — to be its contributing expert columnist for its SoGiving section that counseled CEOs, business owners, and entrepreneurs on the various nuances of effective "Corporate Giving." Topics included board engagement, public/private partnerships, strategic planning for annual season initiatives, etc.
At the time, the largest independent public relations firm in the state of Florida. Responsibilities included directing media relations and corporate communications programs, special events, promotions, and community relations projects. Key responsibilities included developing exhibitor and consumer marketing, high-profile awareness/traffic-building consumer and business-to-business promotions, and media relations for such clients as the Miami International Boat Show and Sailboat Show (the world's largest marine expo), the New York National Boat Show, and FPL's Energy Expo '94 and '95.
Responsibilities included public relations, media relations, affiliate relations, corporate communications, and community engagement/public-private partnership development for the 14-state northeastern U.S. region. Successfully cultivated public relations and public/private partnership opportunities in which to promote the trailblazing cable network's various services and products — HBO®, Cinemax®, Comedy Channel®, Selecciones programming, Comic Relief®, HBO Pictures®, and HBO Sports® — through third-party distributors to HBO's various publics: community influencers, local and regional political entities, industry organizations, cultural institutions, cable subscribers, associations, and media.