San Francisco Bay Area
Headquartered in coastal Santa Cruz, California, I Founded Root Group Sports Content Marketing in 2014 where we architect monetizable video content-focused ecosystems for Tier 2 + alternative sports leagues, teams, events, and the athletes who compete in them, within weeks, not months. The days of just posting cool content to generate views, and tapping your entire marketing budget for it, with ROI no where to be seen will be a thing of the past. I absolutely love taking a peek under the hood of sports organizations of all sizes to see what they're sitting on. Typically, we uncover at least $150-$200K for athletes, but discover what might be high 6-figures to double and even triple current sponsorship and partnership annual, net income for leagues, teams and competitions. The sports content economy is red hot, but knowing where to start and how to navigate it all when you're not in the top tier of sports can be challenging, that's where my team and I come in, we're the affordable option, you didn't know existed. With highly vetted videographers throughout the U.S. and Western Europe, we can expedite your monetizable content ecosystem in just weeks, hence our 30-day Accelerator program...would love to dig into the details with you if the time is right for you and your organization. I genuinely look forward to speaking with you no matter where you are in the world! Have a stellar day, Bryce Online HQ: RootGroupMarketing.com Contact: [email protected]
As The Root Group's Founder + Owner, I strongly believe every athlete, sports organization and venue is likely leaving multiple 6-figures on the table. From Playbook to Pilot Episode, it's time to unlock that untapped income your content program wants you to capitalize on...that's what we do. DOES YOUR 2026 WISH LIST INCLUDE... Going from just an Insta account to having a full-scale, monetizable video-focused content program that from your viewers' perspectives is on the scale of Manchester City or the Golden State Warriors? BUT, doing it all in 2 hours per month, without the staffing or budget that most think is needed? Creating new income channels + having legit media assets that brands + sponsors want to be part of PLUS own your media assets vs. being a guest in others' content? Unlocking untapped high 6 to 7-figure income based on the content you create? As a marketing + video content monetization strategist, I know the intricacies of marketing strategy along with its requirement of creating lots of video content can be overwhelming. You've probably landed here to see if we're a possible solution. Based on your findings so far, you're probably wanting to escape the price tag of the overhead-ridden agencies you've been discovering, The Root Group is the perfect place to start because as the owner, I live by a strategically-boutique M.O. and I purposely work with a small, exclusive set of clients to ensure my addiction to your business remains just as intense as yours. My promise is that the level of strategy + creativity you are given will ensure you will never look like anyone else. You deserve to have your differentiation infused into every marketing communication you put out to the world with a noticeable boost to the ROI of your content operation. RootGroupMarketing.com
I take great pride in serving one of the nation's top ranked Small Business Development Centers. In the marketing advisor role, I help empower small businesses from all industries with the skills, resources and strategies to help increase their sales, foot traffic and overall brand exposure. From start ups to seasoned businesses wanting to grow their organization, I'm joined by the best of the best in advisors in areas that include business strategy, HR, cash flow, funding, leasing and the many other elements that running a successful business requires. Many of the areas and strategy sessions I conduct with business owners on a daily basis include target audience analysis, brand development, customer experience funnels & audits, marketing plan development and the diverse elements that are required for today's businesses to flourish including CRM implementation, influencer marketing and strategic partnerships.
As the Co-Founder of OpenToBuy.co Golf, I teamed up with my long-time colleague, Larry Hebert, in helping bring a highly innovative, cloud-based web app to golf courses across the world. We knew that most golf course operations' retail business or what is typically a Pro Shop, needs extensive assistance in optimizing what usually is a spend of 6 figures in inventory. We synchronized margins, turns, projections, categories, buying strategy so you could move your Pro Shop up in your income channel rankings AND just take the headaches of over and under spending in the 5-6-figures off your plate. So with that comes the need for marketing and video content, a place where I specialize + thrive so while I was behind the scenes as a pre-kids golfer just getting back into it, I helped spotlight the retail finance guru and former golf course pro that is my business partner in a variety of mediums to help make golf retail a whole lot easier and much more profitable. We thank the golf course GM's and CEO's that used our services, the next phase of OpenToBuy.co Golf is in development, so stay tuned...
As Co-Founder, I'm proud to say that we formed The Santa Cruz Beer Trail to showcase the ever-changing Santa Cruz, CA craft beer scene. We're focused on creating an interactive resource so local and visiting craft beer fans can connect and experience what is quickly becoming California’s most ground-breaking craft beer community. If you’re a fan of IPA’s, sours, or maybe curious about Nitro, our carefully-constructed, interactive SantaCruzBeerTrail.com map will let you create your own custom beer trail, purchase a passport filled with brewery deals, not to mention give you the latest events and news from all our region's breweries. The craft beer scene is exploding here in Santa Cruz and we’re here to make sure our breweries get the attention they deserve and give beer fans the ultimate craft beer experience!
As owner of The Root Group, I’ve co-founded an innovative collaboration with Scotts Valley, CA-based Slingshot SV, the premier business incubator and accelerator to the Monterey Bay Area. California’s Central Coast (Santa Cruz, Monterey & San Benito Counties) small business community will now benefit from the area’s leading small business advocate team of Andy Van Valer (Slingshot) and The Root Group. Presented as “Slingshot to Success,” we have answered the call of the Central Coast region, ranking amongst the top entrepreneurial areas per capita in California, by providing a comprehensive business and marketing resource that is unprecedented and will directly impact the local economy. www.SlingshottoSuccess.com