Somerville, Massachusetts, United States
Most companies don't have a sales and marketing problem — they have an alignment problem. After 25 years and 30+ go-to-market engagements, I've seen the same pattern play out across industries: the answers to your growth challenges are usually already inside your organization. The hard part is knowing where to look — and how to act on what you find. I work with leadership teams to surface those answers. By listening carefully to both sales and marketing, I identify the gaps between strategy and execution that are quietly costing you pipeline, revenue, and momentum. My background spans the full GTM spectrum — Account Executive to VP of Sales to CMO — giving me fluency on both sides of the revenue org. Combined with a systems engineering foundation and early career in the U.S. Navy, I approach growth challenges analytically: measure, diagnose, fix. Areas of focus: go-to-market strategy · enterprise sales · product-led growth · demand generation · revenue alignment
Working on a maximum of three projects at a time, I help management teams and boards optmize their B2B operating system. Without the right system with the right measurements, SaaS companies can quickly get off track no matter how strong their product. I deliver rapid results for companies with an ARR of $10-$300M. Sample projects include: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Developed a simplified product story combining four products into a single platform story. • Taught their sales team to sell the platform as a competitive differentiator reducing sales cycle time by 20%. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Performed a go-to-market diagnostic to determine why revenue was falling post-acquisition. • Presented results to the board, leading to a reduction in the company's turn-around of about 8 months. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 • A classic waterfall launch model resulted in products only partially launching while consuming hundreds of people hours on endless conference calls. • Built and trained on a milestone-based SaaS launch process for a 75% reduction in launch time. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁 𝗥𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • A recently carved-out IT infrastructure company generated negative value for the private equity owners. • A product strategy to organization structure audit revealed multiple teams and people with vague goals or goals not aligned with the product strategy. • Working with the CFO, we implemented a 40% reduction in marketing costs while increasing direct investment in revenue-generating programs by 50%.
Commercetools powers the commerce engines of the world’s leading enterprises. Built to meet the evolution of modern commerce, our platform is rooted in composable architecture — giving enterprises the agility to scale smarter, unify experiences, and adapt for an agentic future that’s already here. I am working as a GTM advisor to help commercetools scale during its rapid growth.
I maintain an active USCG Merchant Mariner Credential and captain vessels for Hornblower in Boston Harbor one morning a week. The role forces a different operating muscle and perspective than consulting: management of front line team members, safety and compliance, direct customer contact and real-time judgment. It’s a practical reminder that the best strategies have to survive contact with the front line—and it strengthens how I coach leadership teams building their GTM operating system.
Reveleer is a healthcare technology company that provides an AI-powered, unified platform for health plans and providers to manage value-based care (VBC), risk adjustment, quality improvement (like HEDIS), and member management. Reporting to the CEO, I served as their interim head of product marketing helping them rationalize their platform and adjust their messaging into a single, consistent narrative that accelerated revenue generation.
Provided initial GTM support for Kubernetes DevOps startup. Closed initial deals and hired sales team. Provided strategy and execution support to enable successful series A. Hired first VP of Marketing.