Bryan Ruiz Jimenez, The Brand Reputation Improver

I guide businesses to create powerfully resonant brands that drive customer loyalty and business growth in the age of AI. Design Leader, Brand Strategist, Creative Director, Futurist, Podcaster, Music Lover. ENTJ

Ontario, California, United States

About

Bryan Ruiz Jimenez is a 3x startup founder, 2x author, and brand development consultant with 20 years helping brands level up, from small startups up to large global brands. Bryan is the brand strategist and creative director of Archimedes Strategic Branding, a brand management consulting firm that helps guide businesses to create a powerful, consistent, and resonant brand that drives customer loyalty and business growth. He's been featured in Arianna Huffington's THRIVE GLOBAL, Authority Magazine, Fit Business, Clarity, ADPList, Voyage LA and more. Bryan is the host of "The Archimedes Effect" podcast, "The BestTech Podcast", and the "Brand Rehab" podcast. He's the co-founder of SoCal real estate magazine "The Inland Home Guide". He's also the founder of the brand development firm "Archimedes Strategic Branding" and has worked on projects for large brands such as Harley-Davidson, Pepsi, US Department of Energy, Holley, TEDx, Wacom & more. He's fluent in English and in Spanish. Bryan grew up with poverty and abuse, but despite the challenges he's built several successful businesses, coaches on how to level up, and has been happily married for 20 years. Though formally unschooled, Bryan has developed great skill and taste in brand development consulting, branding, and business. He's taken courses from elite institutions including "Ivy League" schools such as University of Pennsylvania's The Wharton School of Business, University of Virginia's The Darden School of Business, Vanderbilt University, University of Illinois Urbana-Champaign, Northwestern University, Rice University, as well as other top schools such as CalArts, UC Berkeley, and many others.

Experience

  • Brand Strategist & Creative Director at Archimedes Strategic Branding
    Jan 2007 - Present · 19 yrs 7 mos

    ARCHIMEDES STRATEGIC BRANDING specializes in helping businesses build powerful brands that connect deeply with their customers and turbocharge business growth. We offer tactical creative services such as Digital Marketing, Graphic Design, Illustration and Motion Graphics, Photo/Video Production, along with strategic services such as Brand Consulting and Brand Strategy. Also offering Brand Audits and Marketing Audits. Services include: - Experiential Printing - Activations and Event Graphics & Printing - Promotional Items / Giveaways / Swag & Merch - Commercial Printing - Merchandising displays - POP/POS - Graphic Design - Illustration - Animation / Motion Graphics - Social Media Graphics & Management - Website design - Photography - Video Our Digital Marketing services include, but are not limited to: - Social Media Marketing - Social Media Content Calendar Planning - Social Media Post Creation - Social Media Management - Influencer Marketing - Content Marketing - Email Marketing - Marketing Analytics - Marketing Strategy Analysis - And more Brand Strategy is a vital part of making the visual branding accountable to the business goals, for maximizing and replicating brand success. I help uncover non-obvious insights, clarify and clearly define a brand's differentiating X-Factor (the thing that makes your brand unique and significantly different from competitors). I also help align the business efforts and resources in a unified direction by clarifying/fixing and/or crafting the critical Vision & Mission into concise and meaningful statements. I work on User Profiles for Product/Service Fit, define and craft Positioning Statements, Define and craft Messaging, define and craft Brand Personality, and more. My Brand Strategy workshop includes: - Core Competency Analysis - Competitive Analysis - Positioning - Vision / Mission - User Profiles - Messaging - Brand Idea - Brand Personality - Brand Architecture

  • Podcast Host at The Brand Rehab Podcast
    Jan 2025 - Present · 1 yr 7 mos

    Brand Rehab uncovers the raw, unspoken truths about marketing, brand, design, and AI. 20-year veteran and brand strategist Bryan Ruiz Jimenez leads candid discussions on industry taboos, interviewing authoritative industry guests, and giving you exclusive access to the important conversations happening behind closed doors that you need to know about. Get the unfiltered insights you need to heal your brand and thrive.

  • Podcast Host at The Archimedes Effect
    Oct 2018 - Present · 7 yrs 10 mos

    Exploring the factors that lead to game-changing innovation and disruptive breakthroughs. Hosted by autodidact & heterodox polymath Bryan Jimenez, founder of LA-based consultancy Archimedes Strategic Branding.

  • Marketing Specialist at JAG35 Media
    Oct 2020 - Apr 2024 · 3 yrs 7 mos

    Lead for Shopify e-commerce, including product listings, e-mail campaigns, and sometimes Youtube video thumbnails. In 2023 introduced and lead the Affiliate Partnership Program and increased revenue by over 10% ($100,000) via the new affiliate partnerships.

  • Podcast Producer at The Jehu Garcia Podcast
    May 2020 - Dec 2022 · 2 yrs 8 mos