Düsseldorf, North Rhine-Westphalia, Germany
Marketing & Creative Leader with 15+ years’ experience driving brand growth across Europe. Skilled in developing market strategies, leading cross-functional teams, and delivering digital campaigns that scale internationally. Native New Yorker based in Düsseldorf, fluent in English, German, and Spanish, bridging global vision with local execution. Senior Art Director & Marketing Lead //Directed multi-channel campaigns for health sector, consumer & foods, nutrition, fashion, lifestyle, and commercial brands, achieving measurable increases in brand visibility and sales. //Managed client accounts and budgets, balancing creative innovation with cost efficiency and ROI. //Led cross-functional teams of designers, photographers, and marketers to deliver projects on time and in line with business objectives. //Advised international brands on how to adapt global creative to fit local German-speaking audiences (DACH region).
Creative Lead – Brand, E-Commerce & Strategic Communication As Creative Lead / Creative Director, I oversee the development and execution of integrated brand and product communication across digital and physical touchpoints. My role combines creative direction, strategic thinking, and hands-on design leadership to ensure that every campaign, product launch, and customer interaction aligns with the brand’s vision and commercial objectives. I manage the creative development of daily business campaigns, from concept to delivery, translating strategic goals into compelling visual communication. This includes a leading role in integrated teams, campaign ideation, supervising of design production, and ensuring consistency across marketing channels, e-commerce platforms, and retail environments.
• Spearheaded the optimization of design systems for both offline and online business, focusing on e-commerce platforms. • Directed the relaunch of packaging and logo to enhance brand visibility and market appeal. • Managed creative strategies for B2B and B2C initiatives, including Shopify and Amazon platforms.
Working on Natsana brands image with the help of social media business and consulting for digital efficiency. Concept and campaign implementation, photography, performance marketing, e-commerce, Shopify and amazon platform, and amazon ads, google ads creatives.
Optimization of classical advertising and digital communication including concept development, art direction, copywriting and the implementation of ideas across online/offline channels. Pre-production and production art direction, photography and video.