Boise, Idaho, United States
Omnichannel Commerce Executive with 15+ years of success leading global D2C strategy, multi-region web development, and digital marketing portfolios for enterprise technology and gaming brands. Proven track record of scaling mature storefronts by triple digit YoY growth and architecting net-new marketplace channels from $12K to $25M. A matrixed leader who bridges complex technical engineering roadmaps and financial/legal compliance with high-growth revenue execution.
Direct global D2C strategy, digital operations, and full P&L/budget ownership for a mature multi-region enterprise ecosystem, driving an exceptional Year-over-Year (YoY) sales increase in year 5 of operation. Dual-lead a high-performing matrixed organization of 16 professionals, including 8 global e-commerce/marketing managers, 7 software engineers, and 1 technical project manager. Oversee localized Shopify storefronts across the US, UK, CA, FR, DE, and AU, alongside a centralized global marketing website and hyper-growth social commerce channels. Explosive Revenue Scale: Masterminded the commercial growth strategy that yielded triple digit YoY increase in global D2C sales, optimizing full-funnel conversions across all 6 major international storefronts. Cross-Functional Engineering Leadership: Lead a dedicated technical squad of 7 engineers and 1 PM to drive the continuous development, security, and optimization of the global Shopify storefronts, balancing technical debt with the commercial feature roadmap. Social Commerce Innovation: Spearheaded the end-to-end strategy, launch, and scaling of the US TikTok Shop channel, establishing it as a highly successful, high-revenue native acquisition pipeline. Corporate Governance & Risk Management: Partner cross-functionally with Legal, Cybersecurity, and Privacy teams to guarantee total global compliance (including GDPR/CCPA) and data security across all international web properties. Strategic Business Development: Lead all partner relations and contract negotiations with third-party application providers and vendors, optimizing the D2C tech stack to maximize ROI and operational efficiency. Commercial & Matrix Alignment: Drive cross-functional engagement with HP corporate, Sales, and Category Management teams to flawlessly execute global promotions, product launches, and multi-channel inventory alignment.
Scaled HP’s US D2C marketplace channel from an initial $12K run rate into a highly profitable $25M ecosystem by 2021. Architected the end-to-end technical integrations and cross-functional workflows, partnering with HP Engineering and HP Finance teams to seamlessly onboard new platforms. Led a matrixed organization including 3 dotted-line operational reports to align HP's PC, print, ink, and peripheral business units. Executive Relationship Management: Drove the high-level engagement strategy directly with external marketplace executives and internal category managers to align multi-channel promotional calendars and inventory positioning. Hyper-Growth Execution: Engineered a commercial strategy that delivered triple-digit YoY sales growth for 4 consecutive years, building a foundational $25M revenue pipeline from the ground up. Technical Workflow Design: Re-designed the core technical integration frameworks and data workflows, reducing operational IT onboarding costs by 85% while accelerating time to market by 75%. Cross-Functional Alignment: Acted as the primary bridge between technical engineering squads and finance teams, ensuring seamless API order management, automated inventory synchronization, and compliant financial reconciliation. Rapid Ecosystem Expansion: Successfully launched and scaled HP brand storefronts across major digital marketplaces, including eBay, Walmart, Google, and Newegg. Corporate Matrix Leadership: Established an internal Marketplace Center of Excellence to pioneer operational best practices, collaborating with C-level executives and Category Managers to ensure unified brand pricing and compliance.
Directed strategic alliances, technical integration roadmaps, and commercial growth strategies with tier-1 third-party commerce technology platforms. Acted as the single point of contact and trusted advisor for 6 major enterprise integration partners, including Shopify, BigCommerce, Rithum (ChannelAdvisor), and CommerceHub, to drive new merchant acquisition and marketplace scaling. Strategic Alliance & Growth Leadership: Defined comprehensive partnership goals and established quarterly targets for merchant acquisition, feature adoption, and YoY GMV growth across the partner ecosystem. Technical Integration & Workflow Optimization: Partnered cross-functionally with eBay Product and Engineering teams to optimize API workflows, design seamless data syncs, and eliminate technical barriers to entry for integration partners. Feature Monetization & Product Adoption: Influenced partner behaviors and merchant capabilities through specialized training and optimization techniques, successfully accelerating the adoption of core marketplace features, inventory tools, and Promoted Listings. Executive & Stakeholder Alignment: Cultivated deep relationships with key stakeholders and executives across partner organizations, aligning external product roadmaps with eBay’s strategic corporate initiatives. Cross-Functional Commercial Collaboration: Worked closely with Business Development, Sales, and Category Managers to identify market trends and inventory gaps, collaborating with Marketing to deploy collateral that drove targeted merchant acquisition.
Formulated and executed the commercial growth and product go-to-market strategies for Yahoo's global digital ecosystems, spanning Yahoo Local, performance affiliate networks, and mobile ad tech. Advanced from orchestrating massive data-feed ingestions to serving as the business lead for the net-new global "Search in App" mobile product portfolio. Mobile SDK Business Leadership: Spearheaded the Go-To-Market (GTM) strategy for the "Search in App" mobile initiative, driving the end-to-end commercial launch of a native search-and-ads SDK across major international app marketplaces, resellers in China, and premium mobile developers. Carrier & OEM Integrations: Managed high-stakes partnerships with Tier-1 telecommunications carriers, including Sprint and Verizon, to execute technical integrations and pre-load the monetization SDK onto target mobile devices. Data Feed Integration & Architecture: Partnered directly with internal IT and Engineering squads to architect high-volume automated ingestion pipelines for Yahoo Local, managing data feeds from premier resellers including YP, Dex, and Yext. Performance Affiliate Management: Directed high-revenue, performance-driven affiliate advertising partnerships with top global networks like Rakuten, optimizing data syndication and full-funnel monetization. Executive Leadership & Deal Governance: Owned full deal execution lifecycle including onboarding, contract amendments, financial forecasting, and revenue target attainment. Delivered weekly executive updates and spearheaded QBRs with top 5 strategic global partners.
Hired as a Revenue Assurance Analyst, to assure that the revenue from Yahoo’s Display Advertising contracts and rev-share agreements were recognizing in accordance with SOX compliance rules and regulations. Worked closely with Partner Management, Business Development Sales and Account Management teams reviewing and auditing all business contracts. Provided guidance, recommendations, support and training to ensure all contracts are in line with revenue recognition best practices and SOX compliance. Managed the revenue recognition of all Yahoo affiliate display partnerships and the Right Media Exchange.
Supported launching Red Bull North America grass roots and strategic marketing campaigns focused on building brand recognition and awareness in local communities. Managed on premise marketing and branding for distribution partners and resellers.