Brazil
My mission is to transform events into memorable, innovative experiences that are connected to the future. Specialized in leading large teams, negotiating with vendors, and delivering end-to-end events with agility, creativity, and a strong results-driven mindset. I have solid experience across various formats: immersive experiences, product launches, trade shows, congresses, sports, and social events. I've delivered projects for brands such as Facebook, Google, and Guinness.
Professional responsible for planning, managing, and executing high-impact medical events, overseeing a portfolio of over R$30 million per year. I work with a strategic vision and results-driven approach, connecting internal teams and suppliers to ensure innovative, memorable, and business-aligned event deliveries. Development of the annual events calendar, integrating organizational goals with the needs of marketing, commercial, and partner engagement teams. Leadership of a multidisciplinary team of over 15 professionals, coordinating suppliers and strategic partners across production, scenography, audiovisual, content, and F&B. 360° event management, from creative conception to post-event, including logistics planning, budget control, and real-time execution monitoring. Stakeholder management, ensuring strategic and operational alignment at every stage of the project.
Professional responsible for developing and implementing B2B and B2C event programs, enhancing brand presence in the regional market through innovative, scalable, and results-driven experiences. Planning and execution of strategic event calendars in collaboration with sales, product, and customer success teams. Creation of events that strengthened brand positioning and directly contributed to increased sales and audience engagement. Integrated collaboration with internal teams and vendors to ensure consistent delivery from briefing to post-event. Development of processes and performance indicators, driving continuous improvement and results optimization.
Led the creation, planning, and execution of over 200 in-person, virtual, and hybrid events — from national to international scope — with a focus on innovation, engagement, and business impact. Responsible for defining event strategies aligned with organizational goals, ensuring memorable and high-impact experiences consistent with brand positioning. Managed the annual Events and Marketing budget for Latin America, ensuring accurate financial forecasting, resource optimization, and transparent communication with all stakeholders. Coordinated cross-functional teams and strategic partners, fostering synergy between marketing, events, and business areas to boost results and strengthen the organization’s market presence.
Worked at one of Ireland’s most prestigious hotels, where I implemented new event management processes, enhancing client experiences and operational standards. This international experience broadened my perspective on innovative event practices and trends across Europe. Planned and executed events for globally renowned brands such as Google, Facebook, and Guinness, leading end-to-end operations — from initial briefing to final delivery. Oversaw teams across setup, catering, scenography, audiovisual, and logistics to ensure outstanding execution. Managed and monitored a diverse calendar of corporate and social events, contributing to brand positioning and client satisfaction through impactful, seamless experiences.