Porto Metropolitan Area
Industrial engineer working in real estate. Previously strategy consulting and tech. Passionate for technology, real estate, infrastructure, energy and sports. Lived and studied in Taipei and Beijing. Cycling and golfing addict.
At Unilever, I was responsible for the enhancement of the PromoTool project, a crucial tool for streamlined registration and reporting of all promotions negotiated by the Customer Development (Sales) Department, together with the biggest consumer goods retailers in the country (Sonae, Pingo Doce, El Corte Ingles, Auchan, Leclerc, etc) Together with the Operations team, I developed a post-analysis report (based on decision support systems) of the promotions carried in all Unilever business areas (Foods & Refreshment, Home Care and Personal Care), based on the most relevant KPI's within the FMCG business. The challenge was to improve promotion effectiveness and overall turnover while maintaining margins.