Dubai, United Arab Emirates
Results-driven executive with 20+ years of experience leading multi-million dollar operations across META, Asia, and Latin America. I specialize in market expansion, organizational transformation, and building high-performance teams that consistently deliver exceptional results in challenging environments. With a track record of double-digit growth and operational excellence across global markets, I bring strategic vision paired with hands-on leadership to drive sustainable business success. My approach combines commercial acumen, technical expertise, and cultural intelligence to navigate complex business environments and deliver meaningful impact. Core strengths include: - Strategic market penetration and expansion (25-60% growth across diverse regions) - Building and scaling high-performing teams (consistently achieving top engagement scores) - Transforming underperforming units into market leaders - Project management excellence (multiple "Global Project of the Year" awards) - P&L optimization and operational efficiency Fluent in English, Spanish, and Portuguese, I leverage my multicultural background to build powerful cross-border relationships and drive international business success.
As the Managing Director, Middle East at Aggreko, I lead our operations across the Region, driving transformative growth in a dynamic region. With full P&L responsibility for a business exceeding $200M in revenue, I spearhead a team of ~500 professionals to unlock the region’s potential, targeting double-digit growth over the next five years. My focus is on delivering innovative energy solutions, particularly in Events, Mining, Utilities, Oil & Gas, Petrochemicals, and Refining, while navigating market dynamics to ensure sustainable revenue and EBITDA expansion. I develop and execute a robust go-to-market strategy, aligning ambitious yet achievable targets with Aggreko’s vision. By fostering a high-performance culture rooted in Aggreko’s values, I build cohesive leadership teams and champion talent development to meet current and future demands. Engaging with key customers and government stakeholders, I strengthen Aggreko’s regional presence while driving operational excellence, customer satisfaction, and compliance. Passionate about people and performance, I’m committed to creating impact through strategic leadership, stakeholder collaboration, and a focus on long-term success in the Middle East’s energy sector.
As the Executive Head of Energy and Oil & Gas, overseeing operations and growth strategies across the Middle East, Africa, Türkiye, Kazakhstan, and Central Asia, I am passionate about driving innovation and delivering impactful results in the energy and offshore industries. In 2023, I led my team to a record-breaking 28% net sales growth, followed by a remarkable 25% growth in 2024, all while achieving record profitability. I’m particularly proud of our 100% GEOS rating in our first year in the region—a testament to the excellence and commitment of my team and 96% in 2024, mantaining GEOS top quartile. Beyond numbers, I believe in building and empowering teams. Developing talent is a key focus of mine, and I’ve successfully promoted three team members to regional roles. My leadership has also contributed to a 35% increase in specifications growth and a 68% conversion rate, ensuring sustainable success for the future. Creating a culture of growth and excellence, recognized by the Great Place to Work achievements, I am driven to continue fostering an environment where innovation, collaboration, and success thrive
Throughout the challenges of the Covid-19 crisis, I led sales, marketing, engineering and operations teams across China, Japan, South Korea, and Taiwan, demonstrating both resilience and strategic leadership. Despite the unprecedented disruptions, we not only achieved recovery but saw significant growth: 45% net sales growth in Korea, 35% growth in Japan, and even breaking even in China during the lockdowns. One of my proudest moments was regaining the Best Places to Work Award and dramatically improving our GEOS Score from 55% to 78%, placing us in the Top Quartile for Asia in Engaging Leaders. This was a testament to my belief in fostering a culture of collaboration and empowerment. Additionally, I focused on developing talent within the organization, successfully promoting two team members to leadership roles. My leadership approach is driven by the belief that a strong, engaged team is key to achieving sustainable success.
Transformed regional operations from Mexico to Argentina, focusing on strategy execution, P&L optimization, and building high-performing teams. Key Achievements: - Expanded market presence from 8M CHF to 60M CHF with 42% compound annual growth over six years - Built high-performing organization from ground up, achieving six consecutive years of above-target profitability - Implemented strategic market segmentation and established robust PMO for disciplined execution - Maintained top quartile engagement scores (>90%) with multiple "Best Places to Work" awards - Won region's first-ever "Best Global Project" and "Customer of the Year" awards
As the General Manager for Downstream Services product lines—including steam and gas turbines, reciprocating compressors, gas processing equipment, pumps, valves, and systems—I’ve had the responsibility of overseeing a $500 million annual P&L across Latin America. Leading a highly skilled and diverse team of Senior Operations Managers, Services Managers, and Project Managers, I successfully navigated the complexities of managing both greenfield and brownfield project installations, commissioning, and aftermarket services. Key Achievements: - Delivered 38% compound annual growth rate over four years - Restored profitability within four months while maintaining 100% on-time delivery performance - Recognized as "Star of the Year" (2014) and received CEO Golden Award three times - Achieved 16% cost savings through operational optimization while enhancing customer satisfaction (NPS 87%)
I had the privilege of leading the organization to remarkable growth, achieving a 38% compound annual growth rate (CAGR) over four years. This success was built on a foundation of strategic leadership, innovation, and relentless execution. In recognition of my contributions, I was honored as Star of the Year in 2014 and received the prestigious CEO Golden Award on three occasions, celebrating outstanding leadership and exceptional results. Additionally, I’m proud to have driven a top GEOS score, consistently engaging teams and fostering a high-performance culture that delivered sustainable success.
As the leader of the Drilling Field Services Business in Latin America, I oversaw a team of 33 field service specialists and 5 engineers, managing everything from P&L to rig commissioning, offshore operations, logistics, and technical support for BOP, capital drilling, and riser systems. Key achievements include bringing the business back to profitability within the first 3 months, delivering an impressive 133% cumulative sales growth with significant profitability, which earned me a CEO Award. I also successfully increased field services utilization from 33% to 85% within one year by optimizing operations and creating strategic partnerships with key clients. These collaborations led to a marked improvement in equipment operation hours, significantly reducing rig downtime and boosting operational efficiency.