Dubai, United Arab Emirates
• Member of the Gulf Leadership Team, reporting directly to the Managing Director and acting as his strategic partner to drive transformation and execution. • Lead high-impact, cross-functional initiatives, creating alignment and momentum across the organization. • Support business planning, performance reviews and strategic decision-making as part of the Commercial Committee.
• Member of the Core Value Team for the brand and lead of the cross-functional Marketing Team. • Worked closely with senior management to shape and implement the brand strategy and marketing plans. • Managed and guided the marketing team, clearly defining roles and responsibilities to ensure alignment with brand objectives. • Rebuilt the brand’s communication strategy, increasing the perceived value of information delivered to the market by 15 points.
• Participated in strategic meetings to define campaigns/plans for the brand. • Orchestrated omnichannel campaigns, tailoring messages across customer segments. • Cooperated with District Manager and Sales Force to improve field impact. • Analyzed Brand KPIs (Customer Journey, Click Rates, and Online Performance) to monitor and adjust customer interactions.
• Responsible for establishing Innovation Department • Oversaw search for innovative opportunities in the digital transformation of the company. • Designed and modeled MVPs of new technological and more digital businesses that generated a high impact on the organization.
• Responsible for shifting distribution strategy from wholesale-based model to selling directly to small retailers. • Reported directly to Peru’s CEO and monthly to Holding Company’s CEO.
• Sold LPG cylinders for B2B and B2C channels, managing eight direct reports located in different cities of Peru.
• Launched a new Hair Care Brand, FRUCTIS, in Perú. • Led communication and mass media strategy. • Administered Marketing/Trade Marketing Budget and controlled P&L of brand
• Developed marketing campaigns for emblematic products and treatments of ELVIVE. • Led launches of the brand’s new products. • Analyzed the marketing mix with the senior manager to define de communication and advertising strategy.
Hair Color Consumer Products Division