Paris, Île-de-France, France
I have a Master of Science degree from Erasmus University Rotterdam. At Holland Bikes, I work as project manager focusing on improving the company's processes to remain Paris's urban mobility pioneer, providing bikes for all and keeping an open mind for new and inclusive products. I focus on business improvements with a particular emphasis on trying to have a positive societal impact. I am also into about photography.
Lead the development and deployment of Holland Bikes’ service strategy across retail and digital channels, in order to drive recurring revenue and improve the customer lifetime value. Oversee the launch, integration, and optimization of key services including refurbished bikes, leasing, subscriptions, insurance, and strategic partnerships, ensuring operational excellence and a seamless experience for teams and customers across our 6 points of sale Some of my achievements include : - The launch of the refurbished bicycle unit "Second Life" in stores and online. - Led CRM selection and implementation to strengthen customer lifecycle management. - The integration of multiple new leasing partners across the network. - The standardization of service processes across stores and online channels.
Responsible for developing and managing strategic B2B relationships and partnerships in France and the UK for Swapfiets, the #1 bike subscription in Europe. Developing the global commercial B2B strategy. Performance Monitoring B2B customer growth via CRM. Pricing and Category Management. Negotiation with local municipalities & and Key business accounts. Integration within the UK’s Cyclescheme (+1000 new B2B2C customers)
In my previous role, I successfully managed B2B operations and partnerships for Swapfiets in France. During this period, I developed expertise in account management, business strategy, new business development, customer acquisition, and customer relationship management (CRM). Demonstrated skills in account management, business strategy, new business development, customer acquisition, and CRM. Played a key role in developing Swapfiets' B2B strategy, focusing on providing sustainable mobility solutions to businesses and municipalities. Conducted extensive market analysis to gain insights into the growing French bicycle market.
Developing Swapfiets' B2B strategy to roll out sustainable mobility solutions to businesses and municipalities. In charge of analyzing the growing French bicycle market. Based in Paris.
I assisted the Bureau Veritas Certification team in managing its marketing and web marketing activities worldwide. I participated in projects related to new services in marketing, SEO, e-commerce sales optimization, online customer acquisition, media mix optimization, and data collection. Marketing - Develop and review Marketing approach on our new and existing services - Design marketing campaigns and coordinate the development of marketing materials (service sheets, brochures, white papers…) - Help with copywriting and copy editing - Assist in the development of Go-To-Market strategies - Update Website content and material online Web-marketing - Develop and coordinate content on our e-commerce website - Design social media campaigns (mainly LinkedIn) and coordinate the development of marketing materials (banners, blog articles, videos, etc) - Assist in the development of email marketing strategy - Update and clean mailing databases Reporting: - Ensure data accuracy in Google Analytics and prepare weekly/monthly website reports - Monitor website and digital media performance - Deliver sales reports per product/country
Worked alongside the marketing team at the Feadship HQ on the Leidsevaart in Haarlem. In charge of content creation for the online marketing social media campaigns. - Research into the (digital) habits of UHNWI regarding purchasing luxury goods. - Producing different video headers for the website. - Template design email campaigns for different target groups/invitations. - Assistance with organizing the online library. - Creating new ideas for social media content. - Assistance with new video content. - Template design for Instagram stories. Feadship is part of the LVMH Group.
- In charge of the social media accounts (Facebook, LinkedIn, Twitter and Instagram) - Media team that covered the Cannes Yachting Festival, Mets Trade and the Monaco Yacht Show. - Newsletter construction. - Contributed to the photography database. SuperYacht Times informs, educates, and connects the superyacht business and their clients. The SYT mission is to make the industry more transparent by gathering a vast amount of reliable information and offering it to the market in a digestible way, generating real insight into the business, and setting new industry standards. In addition, we take the lead in promoting the world of yachting to new clients and markets.