Brussels, Brussels Region, Belgium
Strategic communications leader with 20+ years’ experience driving global corporate and marketing communications. Proven expertise in building and leading multicultural teams across matrixed organizations and multiple countries, ensuring cohesive messaging in complex environments. Skilled at advising C-suite leaders and aligning communications strategies with evolving business goals and organizational transformations, delivering clear narratives during M&A, restructuring, and change initiatives. Expertise spans internal and external communications, brand strategy, crisis management, media relations, digital and social media, employer branding, and leadership and change communications. Experienced in strengthening brand reputation while fostering employee alignment and stakeholder engagement. Strong focus on measuring and analyzing the effectiveness of communication initiatives to shape strategies and maximize impact.
I am in charge of global corporate and marketing communications for ENGIE’s Business Unit Tractebel, a global engineering company with more than 150 years of experience in energy, water and infrastructures projects and presence in over 40 countries.
Reporting to the CEO Latin America with a dotted-line reporting to the SVP Global Communications, I was in charge of corporate and marketing communications for ENGIE’s Business Unit Tractebel in Latin America (Brazil, Chile, Ecuador, Panama and Peru). Main accountabilities included: - Leading a multidisciplinary team of communications professionals and communications representatives in the offices and project sites across Latin America, as well as communications agencies. - Development, management and roll out of internal and external communications strategies and plans tailored to each Latin American country the company operates. - Communications support and advice to the CEO Latin America and other ExCom members. - Draft of speeches and key-messages to be delivered to different audiences. - Management of media relations activities: development of media relations plan, press kits, press releases, key-messages, Q&As, media reports, media training for spokespeople, organization of press meetings and press trips. - Management of crisis communications activities, with active participation in complex situations that have drawn broad attention of the local, national and international media. - Implementation and deployment of the company’s brand strategy across Latin America. - Management, development, revamp and monitoring a wide array of internal and external communications tools: websites, intranets, newsletters, social media, commercial tools and other collateral materials. - Roll out of change management communications plans to engage employees in new projects/scenarios. - Organization and management of internal and external events and campaigns.
I was in charge of corporate and marketing communications for Brazil’s operations of Teksid, a leading manufacturer of iron and aluminum components, part of the Fiat Chrysler Automobiles Group. Reporting to the Commercial Director (External Communications) and to the HR Director (Internal Communications), my main responsibilities were: - Reorganization of the internal communications area and implementation of the corporate communications department, integrating external communications activities. - Communications support to the CEO Nafta and Mercosul and to the ExCom members. - Management of a team of multidisciplinary professionals from areas such as journalism, public relations, advertising and social responsibility, as well as communications agencies. - Development of internal and external communications plans and strategies. - Development, revamp and monitoring all the internal and external communications tools. - Organization of internal communications events and campaigns. - Draft of speeches and development of presentations to be delivered by the CEO to the staff. - Organization of company’s participation in trade fairs and exhibitions and customer events. - Coordination of local media inquiries and draft of press releases. - Implementation of the brand strategy to positioning Teksid as a supplier for the whole automotive industry.
Usiminas is one of the largest producers of steel in the Americas, with major steel mills in Brazil. Following an internship program, I was hired with the mission of creating from scratch the internal communications department of Usiminas Mecânica, a subsidiary of Usiminas in the sector of capital goods. I was in charge of designing and implementing all internal communications tools and processes, managing also internal communications campaigns and events.
Support in the development of internal communications events and campaigns and content management for internal communications tools.