Barcelona, Catalonia, Spain
I co-founded an early-stage two-sided platform connecting women seeking flexible income as sales closers with content creators and small businesses needing qualified sales support. Still early-stage, but already with paying customers validating the model. I lead product strategy and design across the ecosystem, capitalizing on the explosive growth of the content creator economy in Latin America. - Trainings: education program for sales professionals. - Marketplace: connects trained closers with small businesses and content creators - CRM: SaaS for managing leads, opportunities, sales, insights & reports. - Multi-Quiz: AI quiz platform for lead generation.
At Docplanner, one of the world's largest healthcare platforms, I led a multidisciplinary team of 25 designers spanning product design, content design, design systems, and AI conversational design. I was responsible for setting the design vision and strategy, ensuring the team makes decisions grounded in user feedback and data, delivers with speed and quality, and pushes bold ideas that align with the product vision. I also drove operational excellence—improving processes, defining career growth frameworks, and fostering a collaborative culture where designers learn from each other and thrive. Working closely with Product and Engineering leadership, I influenced company-wide strategic topics across a diverse product portfolio that impacted critical business indicators: Marketplace (web & app): growing downloads, appointments, and engagement. SaaS for clinics and doctors: reducing churn and driving acquisition. AI-driven experiences: shaping the next wave of healthcare innovation.
At Freenow, Europe's leading ride-hailing platform, I started as an individual contributor in the Supply area, focusing on the Driver App experience and internal operational tools. Shortly after, I stepped into the role of Design Manager, taking ownership not only of the driver experience but also of the strategic direction, vision, and operational excellence of the design team in my area, leading a group of around five product designers, where I introduced new processes, ceremonies and collaboration dynamics, boosting team engagement and satisfaction. I led key initiatives that boosted driver's trip acceptance rates, which translated into millions of euros annually, enhanced driver engagement through loyalty mechanisms and retention strategies, and significantly improved app usability, where A/B tests showed up to an 80% increase in engagement with certain features.
At eDreams, one of Europe's largest online travel agencies, I was brought in to lead their most ambitious strategic initiative: the launch of the industry's first subscription program. As the first designer on the project, I worked from the ground up, shaping the product direction, conducting extensive user interviews and focus groups, and running countless A/B tests to optimize the subscription uptake during the booking flow, while safeguarding overall conversion rates. By 2019, the program had already reached 450,000 subscribers, becoming a key growth driver by diversifying revenue streams and providing greater business stability and sustainable growth for the company.