São Paulo, Brazil
I am passionate about making change happen, helping organizations and people turn strategy into action. Throughout my career, I have led complex organizational challenges requiring cross-functional influence, structured problem-solving and strong stakeholder alignment. I am energized by turning ambiguity into clarity, mobilizing people around a shared vision and delivering tangible outcomes. Some of my most rewarding experiences have come from developing teams, supporting individual growth and helping people perform at their best. With experience across both Marketing and Human Resources, I bring a customer-centric and business-oriented perspective to organizational challenges.
Key achievements: • Led a company-wide culture transformation initiative, redesigning the organization’s cultural framework through an end-to-end process that included diagnosis, stakeholder engagement, governance, and implementation. Achieved 90% favorability in culture-related survey statements within one year. • Mobilized 75% of employees in a large-scale product validation initiative, generating more than 11,000 field tests that accelerated business readiness, strengthened commercial negotiations, and reinforced customer-centric behaviors across the organization. • Built the company’s first culture governance model, introducing KPIs, dashboards, and measurement mechanisms to support data-driven decision-making and increase visibility of organizational health indicators. • Designed and implemented a company-wide organizational mapping initiative, connecting products, processes, teams, and cultural elements to support strategic communication and alignment across multiple business areas and leadership levels. • Redesigned the employee engagement listening strategy, rebuilding the engagement survey from the ground up and achieving participation rates above 95%, strengthening organizational listening and decision-making capabilities. • Led cross-functional engagement and communication programs, including leadership offsites, company-wide meetings, and organizational rituals that strengthened alignment, belonging, and employee engagement.