Metro Cebu, Central Visayas, Philippines
I help ecommerce brands build scalable operations, expand across marketplaces, and create systems that support growth. My background spans marketplace onboarding, ecommerce operations, inventory synchronization, listing management, process documentation, and multi-channel expansion. Over the past few years, I’ve worked across both service and brand environments: • Onboarded and supported marketplace sellers through Mirakl ecosystems • Expanded brands across channels including Walmart, Etsy, Amazon, Chewy, Macy’s, Kohl’s, and Best Buy • Built and optimized operational workflows for inventory, listings, and order management • Implemented Shopify integrations to improve synchronization and reduce manual work • Created SOPs and internal systems to improve execution and team continuity Recent work includes helping grow PoisePup’s marketplace presence through platform expansion, marketplace integration, and operational support, as well as launching and building operational foundations for ecommerce businesses from the ground up. I enjoy solving operational problems, building repeatable systems, and helping businesses scale sustainably. Core Areas: • Ecommerce Operations • Marketplace Expansion • Shopify Integrations • Product Listing Management • Inventory & Order Management • SOP Development • Process Improvement • Multi-Channel Commerce Open to connecting with ecommerce operators, founders, and teams building scalable commerce businesses.
As part of the launch team for Casa Central Store, an appliance and electronics retail business based in New Jersey, I led the development of the company's ecommerce and operational infrastructure from the ground up. Key responsibilities and achievements: - Designed and launched the company's ecommerce website, establishing its online retail presence. - Created and managed the brand's digital footprint across Facebook, LinkedIn, and Google Business Profile to support customer acquisition and local visibility. - Developed operational workflows and business processes for order management, inventory tracking, customer communication, and fulfillment. - Built a custom Order Management System (OMS) using Google Sheets and Google Apps Script, enabling efficient order processing and business operations without relying on ERP or ecommerce management platforms. - Implemented automation solutions to reduce manual work, improve order accuracy, and streamline daily operations. - Established reporting dashboards and performance tracking systems to monitor sales, operational efficiency, and customer orders. - Collaborated with ownership to define business processes, launch strategies, and scalable operational procedures for future growth. - Supported ongoing digital marketing, website maintenance, customer experience initiatives, and process improvements across the business. - Launched ecommerce operations from zero - Built OMS using Google Sheets + Apps Script - Established digital presence - Created scalable workflows
- Spearheaded the company’s digital transformation, transitioning traditional offline operations into a scalable ecommerce and omnichannel business ecosystem. - Built and optimized ecommerce operations, systems, and workflows from the ground up, replacing manual legacy processes with efficient digital infrastructures. - Led marketplace expansion initiatives across Walmart, Best Buy, eBay, Facebook Marketplace, and Liquidation.com while maintaining strong account health and operational standards. - Generated $78,000 in first-month revenue through the launch and optimization of Facebook Marketplace operations, leveraging strategic lead generation and social commerce tactics. - Increased total company revenue by 10% by redesigning the company website into a conversion-focused lead generation platform that successfully drove showroom and warehouse traffic. - Established and managed the company’s digital presence across Facebook, Instagram, and LinkedIn, developing brand positioning, content strategies, and customer engagement initiatives. - Oversaw catalog governance, SKU architecture, pricing, listing optimization, and marketplace content management to ensure operational consistency and SEO performance. - Audited Walmart marketplace operations and successfully recovered previously untracked historical return reimbursements, reducing financial leakage and improving operational accountability. - Developed marketing collateral including blogs, newsletters, promotional assets, and product guides to strengthen brand authority and support customer acquisition efforts. - Managed end-to-end digital operations including ecommerce administration, customer support, lead management, outreach, reporting, and process optimization.
- Supported end-to-end marketplace onboarding operations, including account setup, compliance validation, category approvals, and marketplace readiness. - Created, optimized, and maintained high-performing product listings across multiple ecommerce marketplaces, ensuring SEO optimization, data accuracy, and platform compliance. - Managed SKU mapping, catalog structures, and product data consistency across interconnected sales channels and ecommerce platforms. - Assisted in marketplace expansion initiatives by onboarding products and brands into additional third-party platforms and ecommerce ecosystems. - Supported inventory synchronization and order management workflows between marketplaces and ecommerce platforms including Shopify and Wix. - Investigated and resolved listing, pricing, integration, and synchronization issues to maintain operational efficiency and account health.
- Produced and analyzed multi-marketplace sales, invoicing, and operational reports to support executive decision-making and revenue performance analysis. - Organized and maintained ecommerce sales data across multiple platforms, identifying growth opportunities and operational inefficiencies. - Managed product listings, catalog updates, and marketplace compliance to ensure data accuracy and optimized marketplace performance. - Supported promotional campaigns and ecommerce marketing initiatives aimed at improving visibility, engagement, and conversion rates. - Conducted brand research, competitor analysis, and outreach initiatives to identify partnership opportunities and support business expansion strategies. - Contributed operational insights and optimization recommendations that supported long-term ecommerce growth initiatives.
- Expanded marketplace presence across Macy’s, Kohl’s, Etsy, Walmart, Chewy, and Amazon support initiatives - Managed product listing operations including catalog setup, content optimization, and marketplace compliance - Supported Shopify integrations to synchronize inventory and streamline order management workflows - Implemented marketplace connectivity solutions to improve operational efficiency and reduce manual processes - Developed SOPs and operational documentation to standardize recurring ecommerce processes - Coordinated inventory and listing consistency across multiple sales channels