Bruce Smith

Chief of Staff & Senior Business Manager | Strategy & Operations | Executive RoB, PMO & GTM Leadership

Seattle, Washington, United States

About

I bring operational rigor, strategic clarity, and execution discipline to senior technology leaders navigating complex, matrixed organizations. With 20+ years driving ecosystem initiatives across Microsoft and its partner network, I specialize in turning ambiguous priorities into scalable operating rhythms, measurable workstreams, and data‑driven performance frameworks. My background spans global PMO leadership, enterprise GTM strategy, and cross‑functional execution. Whether stabilizing multi‑million‑dollar cloud programs, leading consulting teams to unlock enterprise pipeline, or building compliance and enablement engines for worldwide sales, I create the operational structure that helps executive teams move faster and deliver results.

Experience

  • Consultant at Velatrio Consulting
    Jul 2022 - Present · 4 yrs

  • Microsoft (12 yrs)
    • Senior Business Manager EPS CSA Partner and Marketing (Velatrio)
      Jul 2025 - Present · 1 yr

      Operate in a Business Manager / Chief of Staff capacity supporting GM-level Microsoft leadership across Enterprise Partner Solutions, Commercial Solution Areas, partner marketing, and GTM priorities. Lead strategic planning, Rhythm of Business, executive communications, business reviews, performance reporting, and cross-functional execution across sales, marketing, finance, operations, and partner ecosystem stakeholders. Key focus areas: -Drive operating cadence, leadership alignment, and decision-making forums for complex partner/GTM priorities. -Translate executive priorities into structured workstreams, measurable outcomes, reporting frameworks, and follow-through. -Build executive-ready dashboards, business review materials, decision documents, and performance insights. -Support GTM planning, partner ecosystem initiatives, budget/OPEX management, and course correction. -Partner across sales, marketing, finance, and operations teams to improve clarity, accountability, and execution discipline.

    • Senior Business Manager GPS Cloud and Solutions Areas Strategy (Velatrio)
      Jul 2022 - Jun 2025 · 3 yrs

    • Business Program Manager for Sales Enablement - Business Applications Group (Bridge Partners)
      Jul 2020 - Jun 2022 · 2 yrs

      Led team and authored the FY23 Business Applications Solutions Play checklist for GTM strategy in collaboration with commercial sales, customer success, consulting, partners, and support organizations. Led Business Applications sales enablement strategy and integration with cross functional teams across marketing, sales, sales operations, and global demand center. Delivered statistical analysis of marketing content consumption leading to a new BOM strategy focusing on enhancing most used content types and additional cost savings by eliminating under used content types. Delivered Sales Enablement Quarterly Business Review to Business Applications Leadership Team and Content Owners.

  • Director - Strategic Consultant at Bridge Partners
    Apr 2014 - Jun 2022 · 8 yrs 3 mos

    Led and delivered multiple Microsoft consulting engagements across Business Applications, Dynamics, Sales Excellence, Public Sector, sales enablement, partner strategy, and business operations. Served in Business Program Manager, Business Manager, RoB Manager, PMO, and strategy execution roles supporting global Microsoft teams.

  • Interim Director Corporate Account Strategy - SMS&P, WW Public Sector Partners (Bridge Partners) at Microsoft
    2014 - 2014 · Less than a year

    Strategy and implementation of co-selling approach to Public Sector leveraging the Worldwide Public Sector teams and Microsoft partners around the globe.

  • Business Program Manager - HP Microsoft Alliance-Enterprise Partner Group (Prime 8) at Microsoft
    2013 - 2013 · Less than a year

    Driving business management framework and process for global sales initiative between Microsoft and HP focusing on enterprise customers—Private Cloud computing and mission critical SQL. Partnering with initiative leadership to drive business development, planning, readiness, marketing, and joint go to market programs for the initiative. Drove execution of joint sales programs in Microsoft subsidiaries in EMEA and APAC focused on channel reseller sales promotion. Driving overall rhythm of business (RoB) and deliverables between Microsoft, HP, executive sponsors, business groups, and sales and marketing teams. Developing business plan for go-to-market channel offering from Microsoft, Citrix, and HP focusing on mid-market customers.