Austin, Texas, United States
Specialties: Business Development Market segmentation Product positioning
Long/Short ETF sector strategies Mortgage backed securities Mix of large cap dividend equities Bond funds Closed end funds for precious metals Small cap value index funds
Advanced Micro Devices, Austin, Texas 1983-2002 Director of Business Development (1994-2002) • Managed a cross-section of communication departments by forming a new division for Austin activities • Directed marketing programs, employee communications, community affairs and public relations • Interfaced with four (4) product-marketing divisions, direct sales and executive management • Administered and oversaw an $8M budget for promotional programs used by the US and Latin America–more than doubling sales topping $700M in key segments, i.e. PC microprocessors, telecom and flash memory products • Designed and implemented an innovative direct marketing strategy, which was website and database-driven eMarketing and increased company’s database of active VARS from 750 to 15,000 •
- Product introductions - Quarterly bookings/billings responsibility - Product pricing - Customer relationship management