Lonay, Vaud, Switzerland
Open to opportunity to add value to medical device companies, on a part-time basis, who could benefit from hands on experience bringing new products to market or through delicate clinical stages. Past: 14 years at Medtronic in field clinical, training and education, and market development work: heart rhythm ICDs and pacemaker systems (CRDM), aortic heart valves (TAVI), hypertension (RDN) & EP AF Ablation Solutions.
• Created and established market development campaigns to partner with our key RDN Top accounts to help drive sales, support RDN KOLs and block competition. • Initiated and lead patient centric campaign to address several key barriers with our Top accounts by increasing the brand & awareness at the center level. • Pro-active and independent on creating key marketing materials such as guidelines dissemation and mobile applications for mobile use and available in all European languages. • Supported a first of its kind RDN Patient Event in Galway and coordinated recording patient video to support patient awareness. • Create and optimize the RDN pathway through a partnership contracts at center level to differentiate versus competition. • Trained and certified in Medtronic’s PAA and HPAA.
• Accelerated CoreValve adoption in over 200 international centers by leading product/therapy courses for multi-disciplinary cardiac teams. • Co-developed Medtronic's first Advanced level Corevalve (TAVI) course to meet the training and development needs of European customers. • Co-lead the subclavian indication launch roadshow in partnership with sales and marketing teams. • Cultivated relationships into strong working partnerships with KOL physician proctors and physician trainers throughout Europe through account visits, close collaboration and proctor meetings. • Innovated to create solutions to meet unique customer and field training needs including the development of new advanced courses targeted at high profile competitive product users. • Delivered and coached on technical product and procedure material to physician heart teams including best practices, patient selection, clinical data, and device durability. • Created new training modules for TCV new hire Therapy Development Specialists and led the course. • Continuous improvement of all courses and programs with adult learning principles in order to create more engaging, effective, and patient-focused programs.
- Established and built strong customer relationships in key accounts for a $7.5 million territory. - Technically trained to support & educate during cases/clinics on CRDM clinical products and therapies. - Pro-active team player by initiating regular unsolicited customers calls to ensure service needs are met. - Successful driver of Carelink adoption, education, and support as district leader for Carelink product. - Initiated and coordinated the AT/AF Module of “Reinventing the Follow-up” program with key physicians. - Coached and consulted with customers on best practices for effective and efficient clinic management. - Certified by the International Board of Heart Rhythm Examiners in 2008 (formerly NASPExAM). - Member of the Top 7 CRDM Sales Team and Regional CS Council member to drive performance, enhance teams’ effectiveness. - Planned, coordinated and strategized business development activities which included customer in-service and referral programs that resulted in patient advocacy of device therapies.