Brooke Ferencsik

Global Communications Leader | Head of PR & Brand Storytelling | Expert in Media Relations, Crisis Management & Thought Leadership | Elevated Brands including Tripadvisor, Microsoft & Coca-Cola

Greater Boston

About

I’m an accomplished communications executive with extensive experience building and scaling transformative PR functions for tech startups and Fortune 500 companies. I’ve driven high-impact programs and award-winning campaigns for companies including Tripadvisor, Coca-Cola, Microsoft, Hanes, Head & Shoulders and RxSense. I am a versatile leader who knows PR from all angles, having worked in newsrooms, at agencies, and in-house. I bring a deep expertise in communications strategies, media relations and brand storytelling, and I'm passionate about producing impactful communications that elevate awareness and drive growth. Experience: Corporate Communications Public Relations DTC & B2B Communications Media Relations Executive Communications & Thought Leadership Communications Strategy Crisis Management Communications Brand Storytelling & Brand Messaging Integrated Marketing Communications Social Media Internal Communications Communications Writing Investor & Analyst Relations Product Launches & Product PR Events Planning & Company Meetings Management Executive Media Training Company Spokesperson

Experience

  • Head of Communications at Apollo.io
    Nov 2025 - Present · 9 mos

  • Vice President and Head of Corporate Communications at RxSense
    2019 - Nov 2025 · 6 yrs 11 mos

    Established corporate communications function building the brand awareness of RxSense and subsidiary SingleCare. Lead lean team that has generated thousands of media hits, dozens of industry awards, and millions in earned media value. Developed communications strategy and narratives for D2C and enterprise businesses enhancing RxSense’s reputation as an innovative and award-winning healthtech company.

  • Senior Director, Global Communications at TripAdvisor
    2005 - 2019 · 14 yrs

    Led global consumer PR powerhouse that produced thousands of media placements and hundreds of billions of impressions annually. Startup hire that spearheaded media relations and grew into global leadership role and architect of an innovative, industry-leading communications program that helped build the company's reputation as the world's leading travel planning resource.

  • Account Supervisor at Marina Maher Communications
    2002 - 2005 · 3 yrs

    Led account management for clients including TAG Heuer, Head & Shoulders, Arm & Hammer and Audiovox consumer electronics.

  • Senior Account Executive at Weber Shandwick
    1999 - 2002 · 3 yrs

    National media relations team lead and key contributor to award-winning campaigns for Coca-Cola, Microsoft, Hanes, Kodak, and Compaq.