San Jose, California, United States
Accomplished enablement professional, recognized by senior executive leaders for exceeding expectations, challenging the norm, creating new ideas and building excellent relationships across multiple areas. With accolades like the 2025 One to Watch" in Enablement and 2025 Women of the Channel Award, she currently serves as a Senior Enablement Leader at Amazon Web Services. Her expertise includes designing and implementing impactful enablement programs from the ground up. Brooke volunteers as Vice President of Development for the Women at AWS affinity group, leading a team of 3. Through dynamic leadership, she empowers individuals and teams, leaving a lasting impact on the enablement landscape.
Head of Partner Sales Enablement, focused on building sales persona content for AWS Partners from the group up. New role focused on establishing the external framework, creating content, and surfacing enablement to external sales teams. • Strategize and support 10 Partner Core teams, ~600 internal team members who are responsible for all AWS Partner programs, processes, and partner journey experience • Map AWS Partner journey to the Customer journey to ensure internal alignment with the goal of providing the best external experience when working with AWS • Identify and close enablement gaps within existing programs and processes
• Lead, managed, and built a global team supporting worldwide onboarding & integration • Scaled global onboarding strategy to 5,000+ employees by partnering with local and international SME to ensure content is culturally relevant and impactful across regions • Lead content enablement strategy for high-priority initiatives, gaps, tools, and processes to drive productivity in domestic and international geographies • Spearhead the creation, implementation, and adoption of the Enablement metric dashboard to report on high priority programs, progress and results. Strong analytical skills. • Streamlined processes, pinpoint inefficiencies, and increased internal automation to heighten organizational efficiency and operational excellence • Lead communication strategies, including crafting and delivering executive-level communications, presentations, and reports, distilling complex insights into actionable recommendations for strategic advancement • Worked backwards from external audience to gather benchmarking and research data to understand pain points, requirements to define learning paths, and improve role proficiency • Defined KPIs of enablement success, create a marketing and communication plan to deliver the unique value of enablement
• Led all enablement efforts for sales, sales engineers, customer success, and partners, reporting to the Chief Revenue Officer. • Partnered with the CRO, COO, CMO, VP of Sales, Product Marketing leader, and Operations on GTM strategy • Designed global curriculum strategies that are in line with current and long-term corporate revenue goals • Owned the discovery, development, implementation, and analysis of interactive and engaging sales training content in multiple formats (instructor led, eLearning, virtual learning, knowledge transfer) • Built an onboarding program that ramped Account Executives, Sales Development Reps, and Channel Partners to effectively hit their quota, provide a world-class customer customer experience, and decreased ramp time by 12 days, in less than a year, by designing a curriculum that is easy to understand, follow, and has clear milestones • Helped create and train the Sales teams on a new prospecting sales motion, resulting in a 3% increase in open rates • Created programs for ongoing enablement and learning for sales - sales pitch certification, ongoing enablement/learning, sales playbook creation, resulting in an increase of deal velocity by 15% • Identified content gaps and organize content with a content map for the company resulting in content being used within 87% of opportunities in the funnel for FY22 • Rolled out MEDDPICC and created repeatable and scalable mechanisms to train, coach, and reinforce with the team • Measured the impact of Enablement solutions and made changes when needed • Conducted 74 training sessions in FY21 contributing to sales beating outlined revenue goals by 3% • Worked with Sales Operations on pipeline management, data cleanliness of the CRM, and forecasting accuracy
• Reported into the VP of Sales Operations. Managed a team focused on enabling revenue generating teams, both internal and external Partners • Led a team of 3 employees focused on content creation and training across tools, technology and product • Managed the evaluation, implementation, and rollout of our tech stack (Sales tools and enablement platforms) • Solely managed the relationships of 5 vendors including CRM, ASM, LMS, Prospecting and lead generation tools • Actively manage and work with the sales leaders to build relevant content for Sales webinars and training videos • Schedule, Coordinate and work with PMM teams to build 2-3 hours of monthly WW internal webinar content. Hosted 30 internal WW webinars for FY20 • Created content and built 8 Barracuda product courses, both partner and internally facing, consisting of 28 micro videos, 4 exams and documentation resources to educate our Sales team on how to sell our solutions • Organized and drove content creation for 6 of the FY21 SKO sessions • Single handedly built and maintain all WW documentation and resources for both new hires and our seasoned Sales team • Manage the evaluation, implementation, and rollout of our tech stack (Sales tools and enablement platforms) • Worked with leadership and cross function stakeholders to Implement BANT sales qualification methodology • Measure and evaluate the impact of solutions developed against KPIs • Stay up-to-date on technical possibilities and limitations of the tools in order to troubleshoot and maintain implementations over time • Experience with Salesforce, Zendesk, Tableau, Outreach, Confluence, Jira, Asana, SurveyMonkey and GetFeedback
• Built Barracuda's enablement program from the ground up • Assisted with Barracuda’s migration, testing, and launch of 3 new business systems (CRM, billing and marketing systems) - Lead and managed the pre-launch functional testing consisting of 71 worldwide testers - Responsible for logging defects, acting as a resource for testers if they need assistance, and working closely with the Salesforce engineering team to ensure completion of the building requirements meet the outlined deadlines - Created 16 Salesforce document categories with over 205 pages of material used WW - Drove the effort, managed, wrote and recorded 71 Salesforce Training videos • Built and launched a standardized onboarding program, by role, for the sales team which decreased ramp time by ~6 days • Created 100+ onboarding training documentation in specialized, easy to access, playbooks which was adopted worldwide
• Collaborated with leadership on forecasting, quota planning and pipeline management • Managed the technology stack by evaluating and executing the rollout of field enablement platforms, achieving a 15% increase in efficiency for LDR deal execution • Designed and maintained reports and dashboards to track key performance indicators (both leading and lagging meaningful metrics), to communicate metrics to stakeholders across all levels of the organization • Independently managed several projects simultaneously under tight deadlines • Managed weekly Salesforce data clean up to ensure accurate reporting and analytics • Built and launched a standardized documentation process • Solely managed the AMER sales team ongoing training. Identified training gaps and collaborated with subject matter experts to successfully document over 50 current process/procedures • Structured, developed, and coordinated training courses for the AMER sales team to ensure the team had up to date material and a better product understanding to provide a best in class customer experience for both our end-users and partners
• Lead initiative to onboard an investor who funded over 28 million in loan volume their first year • Experience handling unforeseen issues within the subprime investors program by defining and leading major process changes reducing LendingClub’s risk exposure from 1.4 million to <10 thousand within two months • Lead the full life cycle management of major department projects, successfully driving the development of 17 new operational features within 6 months Lead initiative to onboard an investor who funded over 28 million in loan volume their first year • Implemented strategic CRM language updates, improving operational efficiency and reducing email response time by 8 hours • Streamlined processes that improved Net Promoter Score (NPS) from 66.7 to 76 in just one month, 37 points higher than the financial service industry average • Collaborated with cross-functional teams, including Marketing, to design and implement a comprehensive API (Application Programing Interface) training program, increasing application rates by 20% • Delivered impactful on-site training for third-party service providers, resulting in a 14.1% increase in quality assurance scores • Spearheaded a successful launch of a balance transfer product, generating ~$60M in loans and ~$4M in origination fees • Developed and facilitated company-wide product launch training, leading to a customer satisfaction increase from 60% to 80%. • Organized and facilitated monthly Voice of the Customer sessions to capture feedback, drive process improvements, and improve program effectiveness • Recognized by senior executive leaders for exceeding expectations, challenging the norm, creating new ideas and building excellent relationships across multiple areas • Coordinates with various teams, such as Product, Marketing, Operations, Legal, and Business Operations to gather the project requirements