Cresson, Pennsylvania, United States
YOU'RE OVERDUE FOR AN UPGRADE. Your brand is the visible expression of your identity. When your identity evolves, your brand must evolve with it. By midlife, you've accumulated decades of personal and professional roles, expectations, achievements, and identities. You've built a career, a business, a reputation, and a life around the woman you were. Then something shifts during midlife. Divorce. An empty nest. A career change. A business that no longer feels as good as it once did. Or simply the realization that you've outgrown the life you've been living. The challenge isn't starting over. It's seeing who you've become and building from there. That's where I come in. As a Midlife Identity and Personal Brand Strategist, I help women 40+ reinvent themselves. Together, we uncover the beliefs, patterns, and identities that no longer serve you, then transform that clarity into a personal brand that reflects who you are now, not who you were years ago when you started. Your brand is more than a logo or a website. It's the visible expression of your identity. When your identity evolves, your brand should evolve with it. My work combines depth psychology, hypnosis, and coaching with strategic brand development to bridge the gap between inner transformation and outer visibility. Once you're clear on who you are and the impact you want to make now, we create the messaging, visual identity, and digital presence that allow you to show up with confidence and consistency. I work with women who are: • Reinventing themselves during midlife • Building or evolving a personal or service-based small business • Ready for a rebrand or glow-up that reflects who they have become • Tired of feeling disconnected from their message, image, or online presence When you're ready to stop carrying an identity you've outgrown and start building a brand that feels like you now, I'd love to help. Start small by downloading my free app or booking a conversation to explore what's possible. Get the Identity Loop Quiz here when you sign up for my newsletter: www.bronwynkatdare.com I am an EMCC Global Coach and accredited by and a member of the International Alliance of Professional Complimentary Practitioners (IAPCP) as a Hypnotherapist. Fun Facts: A vegan trail runner with a love for adventure. Actor, director, writer. Director of a non-profit public library. Animals are my heart. After years of training and handling pet dogs and working K9s in police, protection, scent detection, and search-and-rescue, I continue to train dogs as a hobby business.
I help women in midlife align who they are becoming with how they show up personally and professionally through identity strategy and personal brand transformation.
• Provided operational leadership and management of public library branch leading all aspects of patron services and program development, development and management of library collections, acquisitions, and technology support • Successfully researched, developed, and orchestrated events and fundraisers, raising over $60,000 through diverse fundraising strategies, including online campaigns, donation drives, raffles, and organizational partnerships within 6 months • Collaborated with board members, volunteers, and community partners to align messaging and maximize campaign impact • Secured $8,800 in grants for library initiatives, including funding for ADA accessibility improvements, demonstrating strategic grant acquisition skills • Returned the library to a balanced budget for the first time in 25 years; $16,000 surplus including donations • Expert in public relations by leveraging graphic design and branding skills to create compelling marketing materials and communications, including social media content creation and management • Performed the Library Director’s duties such as hiring staff, scheduling work hours, attending meetings, coordinating and running meetings for the Board of Directors, compiling and presenting reports, data collection, tracking expenses and basic budgeting, record keeping and reporting, maintaining a clean, safe, and secure working environment • Revitalized a dormant summer reading program and expanded community partnerships, increasing program attendance and volunteer support to unprecedented levels • Wrote fundraising copy, donation letters, and a monthly column in the local newspaper, boosting public awareness and engagement by increasing the library's social media following by 82.5% • Collaborated with Board of Directors to create comprehensive annual budget; Managed monthly financial tracking with accountant and Board Treasurer; Worked with Auditor for yearly financial review and audit
• Established and operated full business management and operations, client documentation, digital marketing, and program development • Transformed brand/rebrand strategy for small business owners • Integrated AI optimization to drive business results • Designed and developed professional websites and brand identity • Created marketing collateral, including logos, promotional materials, and digital content including social media content creation and management • Produced website content focused on client education, including blogs and monthly newsletters distributed to a subscriber list • Featured speaker for in-person and online events, podcasts, and summits • Presented Lunch & Learn programs • Featured speaker for large holistic health event • Featured speaker for in-person events, podcasts, and summits • Designed proprietary workshops Key achievements: • Client testimonial: “After the hypnotherapy session, I felt more supported, relaxed, and really good...” • Presented Lunch & Learn on Eating to Maximize Nutrition and Boost Energy attended by 30 college staff • Featured speaker for audience of 40 on stress and trauma energy release • Designed proprietary workshop for Trauma, Stress, and Soul Loss • Reiki Master, Certified • Shamanic healer, Certified (also Guest Faculty for the Foundation for Shamanic Studies) • Akashic Records consultant, Certified • Kundalini Awakening Yoga teacher, Certified (200YTT) • 6 Phase Meditation Teacher, Certified • Research and Areas of Interest: Hypnotherapy; Psychedelics; Jungian Psychology; Archetypal Psychology; Transpersonal Psychology; Depth Psychology; Shamanism and Altered States of Consciousness; Nature Therapy
• Performing obedience training instruction in-person, online, or in-board for private and group sessions • K9 Scent Detection & K9 Search and Rescue training • Creating, designing, and maintaining the business website, as well as budgeting, marketing, and advertising • Online teacher: creating and teaching classes about Working K9s, Scent Detection, & Why Dogs are So Good at Their Jobs • Regionally recognized in People & Progress 2012-2020 (Altoona Mirror newspaper) for expertise and efficacy in dog training modalities • Invited Professional Speaker, Working K9s, Scent Detection, & Why Dogs are So Good at Their Jobs, 2012-2016 • Thesis-based manuscript utilized by the University of South Carolina-Orangeburg, Incidences of Childhood Animal Abuse as Precursors to Adult Violent Crime Against Humans • Veterinarian-recommended for aggressive & difficult-to-train dogs • Client-recommended for gentle yet firm manner in which classes are structured to capitalize on human leadership skills and the human-animal bond