Miami, Florida, United States
Determined, hard working individual, who is looking to excel in the out of home industry. Currently study Marketing and Finance as well as minoring in Advertising at the University of Miami Herbert Business School. For the past few years, I have worked for the Hyland Effect agency, where I designed power point presentations, trafficked media and coordinated proof of performance campaign documentation. Over the summer during my freshman and sophomore year, I interned for Intersection LLC, where I used mapping software to determine DISCUS compliance for different media types within major cities and curated proposals for different clients based on individual company needs. Since then, I have continued to expand my knowledge in the Finance Industry as I begin my job search.
- Prospected various brand categories and initiated outreach via LinkedIn, email, and Zoom - Assisted in media planning via Excel to determine client budgeting, location analysis, and effectiveness of impressions across various states, in conjunction with the prices of vendors - Managed print production and tracking of advertiser content for clients including DraftKings, Life360, and many others - Built proof of performance client completion reports to ensure the efficiency of the advertisement
- Designed PowerPoint Presentations and Marketing Collateral - Interfaced with Client, print venders and media companies to produce and traffic media
- Led new member education initiatives and developed custom programming to foster leadership, engagement, and sisterhood - Responsible for Bid Day, new member initiation, trained active members for the role and responsibility of Big Sister - Collaborated with executive board to enhance recruitment strategy and improve member retention
- Developed, managed, and allocated a detailed budget, oversaw all chapter financial operations, vendor payments, and expense tracking with accuracy and transparency - Facilitated gathering semester dues from chapter members, developing payment plans as needed - Implemented new financial reporting systems using Excel and Google Sheets to increase clarity
- Determined DISCUS Alcohol Media Compliance using mapping system within major US Cities - Developed PowerPoint presentations and media proposals for different media forms based upon client briefs and objectives - Interfaced with advertising sales team to process contracts and provide competitive data for clients - Generated substantial list of new client prospects in different markets