San Diego Metropolitan Area
Proven operations an analytics leader with 10+ years of solving complex problems and providing operation excellence to both Enterprise and Mid-sized companies. Track record of using data to drive business decision making, improving and automating internal processes, and driving better cross-team collaboration. Strong focus on building trust with peers and senior leadership by having a deep understanding of complex systems, data analytics, and how different departments work together within an organization. Passion for helping others be more effective in their roles by leveraging analytics and next-gen technologies.
• Oversight of the overall Marketing Operations strategy at 6sense, ensuring alignment with business objectives. • Managing a dedicated team of marketing operations and BDR professionals, enhancing technology and process support. • Acting as a strategic liaison between marketing operations and product teams, optimizing core technology systems
• Led a team of Business Intelligence professionals, focused on delivering business insights to internal stakeholders, leadership, and shareholders. • Provided thoughtful recommendations around KPI strategy and implementation for each department within the company based on a deep understanding team specific objectives, source system complexities, and backend data architecture. • Supported every organization within Yext to break down reporting silos for recurring business reviews. • Collaborated with the central engineering team on best practices around data collection and transformation to decrease dashboard build times.
• Set overall strategic vision and roadmap to optimize reporting capabilities and improve martech architecture. • Aligned cross-functional teams to drive marketing impact and execute the strategic vision effectively. • Introduced operational best practices to optimize team efficiency. • Created and managed net new reporting capabilities that showed full funnel marketing impact that aligned with how sales reported on all up pipeline metrics. • Implemented new technology to measure multi-touch marketing attribution.
• Oversaw all marketing operations responsibilities including yearly goal setting, data analytics, demand funnel, martech implementation, team enablement, internal documentation, and sales alignment. • Partnered closely with the executive team to highlight cross-team issues that were impacting lead funnel progression, followed with thoughtful recommendations on how to resolve them. • Completely revamped an outdated martech stake into a best-in-class group of systems to improve sales performance, data hygiene, and reporting capabilities. • Created a self-service reporting suite to streamline recurring business reviews, and to provide meaningful data insights to leadership. • Worked with cross-functional teams including Sales, BDR, RevOps, Finance, and Legal to ensure successful execution of marketing initiatives.
• Led the global marketing teams in aligning cross-functional reporting for the largest GTM initiative at VMware. • Drove strategy around marketing performance metrics, resulting in improved marketing effectiveness. • Successfully executed a Tableau dashboard revamp to provide role-based analytics for better decision-making. • *Proactively decided to leave following the news about the Broadcom acquisition*
• Managed a team of marketing operations professionals to ensure seamless interlock between marketing and cross-functional stakeholders. • Identified and documented cross-functional issues to drive long-term project roadmaps, resulting in improved project efficiency. • Provided key insights on marketing strategy to stakeholders, contributing to the overall success of marketing initiatives. • Oversaw marketing analytics strategy and lead management architecture to drive business growth.