Chicago, Illinois, United States
I’m a product marketer who is deeply passionate about reenergizing brands through strategic, creative, and data-driven campaigns fueled by an understanding of what makes consumers tick. As a cross-functional B2C leader, I've built and orchestrated global go-to-market strategies for tech brands both new and old, AI services, and mobile apps. I am not afraid to bring innovative storytelling and bold growth marketing to the table while staying true to the product’s unique value proposition. I'm also a creative at heart, shaping the visual identity of multiple brands as an award-winning graphic designer. Take a glance at my creative portfolio below or at behance.net/brockbrames. In my free time I enjoy college football, playing piano, snowboarding, graphic designing, and following the fine details of athletic aesthetics (Founder: GatorsUniforms.com / @GatorsUnis - Twitter/X).
Leading go-to-market strategy for Microsoft Edge and the future of AI browsing
Continued to lead go-to-market strategy for Bing and Copilot Search
Directed brand and go-to-market strategy for Bing and Copilot Search to drive category leadership, awareness, and consumer adoption. $XM budget responsibility, vendor direct-report, and partnered with 3 advertising agencies. 6+ feature launches, +3% Brand Familiarity, 125+ press articles, +20% DAU. • Architected brand revitalization by leading cross-functional team to define, and center strategy on, new target persona then delivered differentiated positioning, visual identity, and asset toolkit. Achieved 95% stat-sig lift in consumer preference. • Orchestrated $XXXK integrated campaign for largest innovation launch in 2 years. Delivered creative brief and partnered with agency to craft compelling assets, reactivated dormant channels, and launched paid social campaign; +35% vs benchmark VTR, +20% vs benchmark sentiment, +144% DAU. • Pioneered first content creator program by investing $XXXK, managing agency, and coaching 17 influencers to generate authentic brand stories through compelling, data-driven scenarios. +50% vs benchmark organic engagement rate, 50M+ total impressions.
Refocused Azure brand strategy across integrated marketing to drive customer awareness, brand perceptions, and revenue. • Developed a proposal to revitalize the Azure brand across web, social, and YouTube with messaging, narrative, and execution recommendations that empowered internal teams to communicate with our audience more effectively. • Analyzed current brand tracking data and identified 3 key perception areas to improve in that would increase overall Azure customer spend by .5% (approx. $250K of total Azure revenue). • Coordinated $100K customer research study of potential new customers (New to Cloud) and determined their top 5 brand attributes while leading the creation of a comprehensive report alongside external agency to strengthen our brand narrative and personas.
Trained over 40 Account Executives in client facing, organizational, and market research skills in student-run advertising agency while building effective pitch decks, proposals, and client relationships. • Supervised communications for 16 accounts ensuring timely, high quality deliverables by building new internal workflow process and successfully obtaining 4 contract renewals. - Clients; Tommy Hilfiger, OrangeTheory Fitness, Xcaret Theme Park, Comcast NBC Universal
• Managed client relationship and business decisions while contributing to strategic proposal development for the Headstand Against Cancer social campaign • Allocated resources and empower cross-functional team while partnering with major influencers and corporations such as Ryan Lochte, UF President Kent Fuchs, and UF Health.
• Developed award winning creative direction for identity rebrand of largest University maintenance team in the nation. Created vehicle wraps, web design, apparel, and print graphics.
Spearheaded biomedical M&A advisory firm marketing efforts through application of financial and digital strategies including market research, pitch deck design, and client outreach. • Analyzed CRM database while creating investor search campaigns using email marketing and pitch books that fueled acquisitions of over $10M and equity investments of $200K. • Organized marketing campaigns through competitive industry analyses and marketing automation systems to increase client database by 8 businesses in the packaging and healthcare sector. • Created new website through addition of consistent branding, customer acquisition pathways, and multimedia presentations. Collaborated with external vendors to successfully launch the campaign in under 3 months.
The Standout Emerging Leaders Camp is designed to give top students immersive experiences in a culture where diverse backgrounds, experiences, and ways of thinking are valued and included to make a meaningful impact from Day 1.