Boston, Massachusetts, United States
As a Manager of Executive Engagement and Voice of the Customer at 8x8 for over a year, I have led strategic initiatives to strengthen customer relationships and extract actionable insights for the organization. By collaborating with cross-functional teams, I facilitated user groups and Customer Advisory Boards, driving customer-centric product enhancements and impactful marketing strategies that align with our business goals. My work has also focused on creating compelling customer stories that demonstrate the effectiveness of our solutions and resonate with external audiences. With over 9 years in B2B SaaS customer marketing, I bring a proven ability to develop and scale customer advocacy programs. My expertise spans customer engagement, reference management, and leveraging platforms like G2 and Gartner Peer Insights to amplify customer voices. Passionate about fostering inclusive environments, I contributed to Diversity, Equity, and Inclusion (DE&I) initiatives, including co-leading affinity groups and creating resource platforms. My dedication to driving results and cultivating relationships underpins my commitment to business growth and customer success.
At 8x8, Inc., I spearheaded initiatives to enhance customer engagement and gather valuable insights through structured programs. By facilitating user groups and Customer Advisory Boards, I fostered strong relationships that informed product development and marketing strategies. My collaborative efforts with various teams resulted in impactful customer stories that highlighted our solutions' effectiveness.
At Fuze, I played a pivotal role in enhancing customer marketing and advocacy strategies. I successfully launched the ReferenceEdge platform, which streamlined operations and positively influenced revenue. My initiatives led to a notable increase in the company’s NPS and secured several industry awards through effective review generation on key platforms.
In my role at Granite Telecommunications, I was responsible for maintaining strong relationships with over 100 key customer accounts. I focused on understanding their needs and ensuring they achieved their desired outcomes. Collaborated with internal teams to optimize service delivery and address customer needs effectively. Trained and mentored team members, enhancing overall team performance and customer engagement.